Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Get $10 right now.

Join our pack and save a blue swimmer (aka ten bucks) on your first made-to-measure Tee.

Made just for you.

Say hello to your Magic Fit® Tee! Please use the notes field below to tell us what makes your body unique and we'll adjust the measures accordingly.


✔ FREE alterations

✔ FREE repairs

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

Black Fridye.

Wear your values by re-dyeing the clothes you already love.

Make green the new black rather than buying shit you don't need this Black Friday.


Supported by our good friends at Nique, Citizen Wolf makes choosing the sustainable option easy by over-dyeing the clothes you already love for a new lease of life. Because the longer we wear the clothes we have, the better it is for the planet. Welcome to Black Fridye.

Why Redye?

It’s really hard to find clothes you love, but according to our research 1 in 5 people get rid of black clothes simply because they've faded. Considering that Aussies on average already send 23 kg of textile waste to landfill every year, we figured there had to be a better solution...

Reduce your footprint.

It’s been estimated by WRAP UK that we can reduce the carbon, water and waste footprint of our clothes by up to 30% for every 9 additional months we keep wearing them. And there's no easier way to do that than re-dyeing the clothes you don't wear anymore because they're a bit tired.

Save precious water.

There's around 2,700 litres of water embedded in your average cotton Tee and 7,547 litres in your jeans (aka the water required to grow and process the fibre). But it only takes 5 litres to redye any item black again. Water saved that we desperately need in times of drought...

Free drop-off at any Nique store.

Hate the Post Office and can't make it to a Citizen Wolf store? This year you can also drop your clothes off at one of the seven Nique stores around Australia. Better yet, they'll also cover the cost of shipping to our factory. Amazing, right!?


How does Black Fridye work?

STEP 1 - Turn your wardrobe inside out to find those old favs you stopped wearing because they look a bit tired. Count them up and buy one re-dye credit for every garment you want to refresh. 

STEP 2 - Drop your clothes off at any Citizen Wolf or Nique store around Australia, or alternatively send them direct to our factory in St Peters (details in the footer below).

STEP 3 - We'll get to work and your clothes will be returned to the delivery address you gave on checkout.


Re-dye credits are available to buy here anytime until 11:59 PM on Monday December 2, 2019.

We then need to receive your clothes at the factory before we break for Xmas on December 22.

We'll return everything in late January 2020.

How much is postage?

Return postage is included in the price but you have to get the clothes to us. You can drop them off at either Citizen Wolf location or any one of seven Nique stores around Australia for free, or otherwise your local post office will be able to help.

Can you dye any existing colour?

Yes, you can send any garment in any colour and we'll dye it black. The darker the base colour the blacker the result, but even pure white will come back AC/DC.

Can you dye blended fabrics?

We use industrial dyes designed for natural plant-based fibres, so as long as the blend is all natural it'll be fine. Cottons, bast fibres (like hemp or linen) and cellulosics (like viscose, bamboo or Tencel) all dye beautifully.

But any garment with either polyester or nylon in the blend will not dye those yarns because petro-fabrics require a different process and the result may be a melange of the original colour synthetic fibres and the new over-dyed black natural fibres.

That said we've tested jeans made from a blend of 98% Cotton / 2% Elastane (which is definitely not natural!) and it worked perfectly, though higher percentages are not guaranteed.

Unfortunately merino and other types of wool didn't work very well in testing so we can't accept them.

Will my clothes shrink?

Well-loved clothes that have been washed countless times are almost certainly fine, but our industrial dryers will shrink anything that's not already stable, so we make no guarantees. And things like leather patches on your jeans may shrink even if the fabric itself doesn't.

It's important to understand that by choosing to get involved with Black Fridye you release us from any damage liability.

Will labels and stitching get dyed?

Generally yes, though it depends on composition. A good rule of thumb is that if it's not a button, zip or rivet, best assume it'll go black. 

Anything natural including leather patches will take the dye but any synthetic fibres or threads won't, so there is a chance that the garment goes black but the stitching remains the original colour.

What if I'm not in Australia?

Black Fridye is only available to Australian residents at the moment. If you're not lucky enough to live in the lucky country, show your love for the planet by getting on your DIY. 

Approximately $15 in dye plus a few messy hours will get you a decent result, though supermarket dyes fade more quickly than our industrial process. 

What are you waiting for?!