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Save $10 on your first Tee → Try Magic Fit®
We’re Raising Prices on April 5 → Order Today And Save!
Re-engineering fashion to save our planet
Our award-winning, Magic Fit® algorithm uses only your height, weight and age to create Tees, Polos and Sweats custom-made to fit your body. Zero inventory means zero waste and zero garments sent to landfill.
Alterations are free. Our factory is ethically certified. And every Citizen Wolf Tee is made in Sydney within 10 days and with 48% less carbon.
Distilled from over 196 million data points, Magic Fit® is your new tailor, replacing measuring tapes with algorithms.
All we need is your height, weight, age and bra to create a mathematical model of your body faster and more accurately than a human tailor ever could.
Plus, if the Tee's not perfect, we'll replace it for free.
We do things a little differently than the rest of the industry and our factory also proudly breaks the mold.
Purpose built around single-piece production, we are Ethical Clothing Australia certified and open to the public Monday through Saturday.
We only make what we sell and exclusively use natural fibres, so we produce 48% LESS carbon per Tee than fast fashion.
Plus we go a step further, carbon offsetting every Tee made by 5x to be truly carbon negative, and saving the forests of Tasmania in the process.
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May 16, 2022
Welcome To 100% Circular Fashion
We’re incredibly proud to launch our Take-Back scheme, which makes it easy to send your loved-to-death Citizen Wolf Tees back to us, so we can recycle them into your next Magic Fit® Tee. Really. The best bit? It’s free.
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April 22, 2022
Meet Very Peri, Pantone Colour of the Year 2022
Very Peri is a completely new Pantone shade, created specifically to colour the future fabulous. Hopeful and pioneering, and as much blue as it is purple, Very Peri strides between the physical and digital worlds, tying them together with epic optimism. Move...
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April 19, 2022
It's Fashion Revolution Week And We Made Your Clothes
This week is Fashion Revolution Week, a global campaign encouraging us all to collectively re-imagine a just and equitable fashion system for people and the planet. Born out of the Rana Plaza collapse, Fashion Revolution encourages everyone to consider the simple question...