FITS LIKE MAGIC

Distilled from over 196 million data points, Magic Fit® builds a mathematical model of your body using only your height, weight and age. It’s been calibrated with tens of thousands of customers and is 94% accurate. Once you've confirmed your fit, it's always available for future orders.

Tiny details. Big impact.

Magic Fit® not only makes your polo fit perfectly, but also takes care of the smallest details such as your neck width and the best placket length for your body shape, down to the millimetre.

Free Remakes

If the fit isn't perfect, we'll let you keep the first one, and send you a new, improved one too. No more annoying trips to the post office for returns.

Free Repairs

We guarantee to repair any Tee for as long as you want to keep wearing it. All you pay is shipping. Why? Because the longer we wear the clothes we already own the better it is for the planet. Simple.

Made in Sydney

We've purpose built our factory in Sydney to make custom clothing on demand, at scale using state-of-the-art laser cutting machines.

Ethically certified

We’re Ethical Clothing Australia certified and B Corp accredited with nothing to hide. We encourage you to visit our factory and see for yourself and meet the makers.

Zero landfill

Because we have no over-production, we send nothing to landfill. That's in stark contrast to the usual rate of 1 in 3 garments landfilled unsold.

48% Less Carbon

Did you know that ⅓ of all clothes made go straight to landfill unsold? Overproduction is the dirty little secret of the fashion industry, creating a crisis of landfill and carbon that’s incompatible with solving climate change. By contrast here at Citizen Wolf, we make only what we sell and our technology generates 48% less carbon per Tee vs fast fashion.