FITS LIKE MAGIC
Distilled from over 196 million data points, Magic Fit® builds a mathematical model of your body using only your height, weight and age. It’s been calibrated with tens of thousands of customers and is 94% accurate. And if your Magic Fit® Tee isn't perfect, we’ll adjust and remake it for free.
Every Citizen Wolf Magic Fit® Tee is 100% naturally biodegradable, made with sustainable fibres like organic cotton, hemp and merino wool. We don't use synthetics made from petroleum (like polyester, acrylic or nylon) because there’s nothing sustainable about fossil fuels. The upside is less carbon emissions and zero microplastics clogging our oceans.
BOUND TO LAST
One of the main reasons people replace perfectly good Tees is when the neck ribbing gives out and goes all wavy. Our solution is simple – we avoid neck ribbing altogether by using what’s called a neck bind which lasts longer and creates a more minimal silhouette.
Free repairs for life
Yep, you read that correctly. We'll keep fixing our clothes for as long as you want to keep wearing them. Why? Because for every 9 months we keep wearing the clothes we already own, we reduce their overall footprint by 30% (Wrap, UK).
Free recycling when you're done
Everyone talks about circularity, but unless your old clothes are made into new clothes, it's not really a circle, is it? We love rental and re-commerce as better options than landfill, but they aren't nearly as good as making new yarn with 50% recycled content from your old clothes like we do.
Don't wear trash
We’re collectively buying more clothes than ever, and throwing them out after fewer wears. It’s a crisis of landfill and CO2 emissions with over 30 billion garments landfilled every year. By making clothes to fit on demand, we have zero inventory and create zero waste. Best of all, custom clothing ensures you feel great and look your best.
48% Less Carbon
Making only what we sell results in half the carbon emissions per garment compared to the mass-produced fashion industry.