Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

UPDATE APRIL 3, 2020: Our factory remains open for online orders and we're working with the NSW government to (hopefully) pivot into PPE production. We also believe it's healthy to start thinking about the world that awaits us after COVID-19 and you can read our evolving analysis here.


As of tomorrow (March 19, 2020) we've decided to temporarily close our St Peters shop in light of the COVID-19 crisis. This is obviously not an easy decision for any business but prioritising the health and safety of our team is our first concern.

As you know our shop is also our factory and we feel this is a decisive way of ensuring the heart and soul of Citizen Wolf remains open – because at the end of the day the Tees you buy keep many families fed.

Our online shop remains open thanks to our Magic Fit® technology which we built precisely so you don't have to come into store!


Flattening the curve

COVID-19 and flattening the curve

Like so many at the moment, we’re reading widely about both the virus itself and the varied responses around the world.

In the understatement of the century, these truly are unprecedented times: the Italian mess will almost certainly leech into the rest of Europe; both France and the US have shut down; and most airlines will be bankrupt in 6 weeks’ time. Gulp. 

If there’s one thing we’ve learnt it's that 'flattening the curve' via social isolation is the most effective way to prevent catastrophe. 

Closing the shop is our tiny assist to (hopefully) helping to slow the inevitable spread just enough that our world-class health system is able to cope and is not forced to make heartbreaking decisions as happened in Italy and other countries.

“The only way to prevent Italy given our lack of testing is to socially isolate” - Andy Slavitt Former Acting Administrator US Medicare & Medicaid. 

The lesson is clear – it’s far easier to take tough preemptive measures now than deal with the fallout from being too complacent. Because although we are Ethical Clothing Australia accredited and our people are covered by guaranteed sick leave as a result – that's worthless if the entire system is overloaded...


After the storm

When this is all said and done, if there’s one thing COVID-19 will teach us is that globalisation is fantastic when it works… until it doesn’t.

China has been offline for almost 2 months now and whilst shutting down was hard it seems that restarting the world’s second largest economy is going to be even harder.

Yet another reason we're extremely proud of the fact we source 90%+ of our fabrics from Australian knitting mills meaning we’re not at the vagaries of globalisation. Not only is this good for the planet but it’s now proving to be a priceless immunity to keeping the doors open.


Zoltan & Eric,



PS - For any customers who have recently bought instore or chosen to click and collect, please do not come in – we will be in touch to get your address and will ship your orders instead, free of charge.