Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

We closed our St Peters shop just over two weeks ago in response to COVID-19 and we're happy to report that our wolf pack is safe, virus free and working diligently to produce your online orders without delay.

The world has fundamentally changed since then as governments scramble madly to avert the economic disaster barrelling down the slipstream of the health crisis – and though we’re not yet out of the woods, we do know the virus will pass.

For our collective mental health we feel it's important to begin thinking about what the world looks like after lockdown and what changes are likely to survive long after the virus is contained.

Source Visual Capitalist



Revenue is definitely down but so far we’ve been one of the lucky ones here at Citizen Wolf.

Twin decisions made at the end of last year have placed us in the best possible position to ride out the crisis – namely closing the Haymarket shop and investing heavily in our website and Magic Fit® technology precisely so you didn’t need to come into store to buy custom-fit Tees with confidence.

We're also on a waiting list of local manufacturers wanting to help the NSW government by pivoting our production into Personal Protective Equipment (PPE) to help with estimated shortages. Sadly progress seems glacial considering the scale of the crisis but we're ready, willing and very much wanting to help.

Whilst the various stimulus packages here in Australia are very welcome and will help many businesses stay afloat (including our own), there’s no denying the next few months are going to be extremely tough.

Many of our favourite cafes, pubs, restaurants and brands will sadly not survive, and after we finally do manage to flatten the curve we’re going to emerge into a permanently changed reality.

It’s up to us to decide what this Brave New World is going to look like.



“Only a crisis - actual or perceived - produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around... [when] the politically impossible becomes the politically inevitable.” - Milton Friedman

Although it seems the entire world right now is magically flush with cash / having a 30-day free trial of socialism, the stimulus taps will turn off and it’s in the ensuing void that we’ll see what ideas have been ‘lying around’ Canberra.

If there’s one lesson to draw from the last 40 years of neoliberal economic doctrine it’s that good crises are never wasted by those in power with a right-wing tilt and flexible ethics.

There’s every chance we emerge into a world defined by increasing inequality, increasing environmental destruction and a further dismantling of the welfare state that has defined liberal democracies since the Great Depression.

If you’ve got 8 minutes, this video by Naomi Klein outlines it neatly:

But it doesn’t have to be this way.

There are plenty of other ideas ‘lying around’ like a Green New Deal or Doughnut Economics that can fundamentally change our world for the better.

And it’s our sincere hope that we use this opportunity to create that world for ourselves, our children and more importantly for those that have been left behind in the dust-bowl towns along the capitalism highway.



Regardless of which ideas that have been ‘lying around’ get picked up by ScoMo, what’s unequivocal is that people are going to be far more conscious about what they buy and why post-COVID.

Behaviour change is usually exceedingly difficult and notoriously slow. The exception to that rule would seem to be during crises when seemingly inconceivable change happens all of a sudden and with very little inertia. 

Thinking about buying only as much toilet paper as you actually need right now so that there’s some left on the shelf for the next person might seem trifling, but the cognitive framework of considering others before you buy is now ingrained and unlikely to subside quickly.

In the context of fashion, we believe there will be a shift towards considering more than price and ego when buying clothes – ethical, environmental and also geographic issues are going to play a bigger role in purchase decisions.

Lucky for us that’s exactly what we’ve been selling since Day 1 at Citizen Wolf – that a better way of making clothes is possible: ethically certified, 48% less carbon emissions per garment and made locally in Sydney using Aussie-made fabrics that keep jobs in this country.

We call it ‘smarter casual’. Harris Farm Markets (who we love) have the same ethos and call it ‘value with values’. Semantics aside the message is the same – we all have enormous power by voting with our wallets to create the world we want – and now more than ever that impact is likely to be amplified as conscious consumption moves into the mainstream. 

Horrible as COVID-19 will be, let’s make damned sure we come out the other side creating a better world rather than simply remaking the fundamentally broken version we blindly accepted up until just a few weeks ago.



Main image credit: Henrique Campea for the New York Times