Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Last night we donned our penguin suits again for the second awards night in as many months, this time for the National Retail Awards.

AND WE WON (again)!

That’s right, Citizen Wolf took out the coveted ‘Innovation Champion of the Year’ award for our tech stack that makes tailoring at scale both simple and viable. 

Citizen Wolf is Innovation Champion of the Year 2019

“The array of finalists in the National Retail Awards this year demonstrated that, regardless of size, retailers were fighting back against the prevailing economic headwinds to not only survive but thrive.” - Dominique Lamb, CEO National Retail Association

After 3.5 years of blood, mucho sweat and more than a few tears this award feels sweet indeed. And considering we’re not from a retail background, it’s pretty crazy to have our name up in lights and celebrated alongside local heavy hitters like Bonds, Appliances Online, Lush and Dymocks.

Especially because it's tough times indeed in physical retail, what some are describing as a 'retail apocalypse'.

Here in Australia we've lost Toys'R'Us, Roger David and Laura Ashley among many more. In the UK, the Arcadia empire is on the verge of being broken up in order to sell brands like Topshop individually. Barneys New York, the city’s famous fashion emporium has recently filed for bankruptcy. And even ASOS is faltering with repeated profit warnings and a collapsing share price.

And it's only going to get worse. Over the next five years, one in four malls in the USA is projected to close according to Credit Suisse. 

Since we began Citizen Wolf we’ve been swimming against the tide. Everyone in the industry told us that it simply couldn’t be done on the supply side, and even if we could solve that, no one would pay for a made-to-measure Tee.

'They' also said the same thing about the car ("the price will never be sufficiently low"), liquid nail polish (“a strange and unique fad") and movies with dialogue ("Talking doesn't belong in pictures").

So this award goes out to those Negative Nancys who catalysed the naive questions that led us to create the future of fashion today.

Thank you for not believing in us.