Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Since 1958 The Good Design Awards have been Australia’s most prestigious awards for innovation and we're incredibly proud to have been awarded a gold trophy in the fashion impact category.

There was a record number of 700 submissions this year and the judges in our category included Kit Willow and Melinda Tually from Fashion Revolution who commented:

"Citizen Wolf are to be commended for their innovative use of tech, via both their use of data to eliminate textile waste as well as their proprietary algorithm to create 95% accurate body measurements" - Good Design Award Judging Panel


Citizen Wolf | Good Design Award Gold Winner


Fashion is the second-most destructive business on earth behind oil, so cleaning up the industry is critical to the planet. Yet the unspoken irony of most ‘sustainable’ fashion brands that still run a mass manufacturing model (which almost all do) is that they're plagued by the same structural issues of overproduction, inaccurate forecasting and landfill as the rest of the industry.

Even the greenest supply chain amounts to nothing when one in three pieces of clothing made go straight to landfill or are incinerated without being sold (shame on you Burberry, though they’re not alone). Worse, a further one in three pieces are sold but end up in landfill anyway within only 12 months having fallen apart or simply fallen out of fashion.

Combined we send 66 billion garments into landfill every single year globally. Think about that mind boggling stat for a second.

Without addressing these systemic issues, ‘sustainable’ fashion is reduced to nothing more than greenwashing. 

The only viable solution to avoiding unnecessary landfill is making clothes on-demand only when they are needed, which is exactly why Good Design Australia have recognised Citizen Wolf as an innovator in sustainability.

Custom fit to your body with magic mathematics.

 Citizen Wolf wins Gold at the Good Design Awards


Citizen Wolf’s gold award in the 2019 Fashion Impact category recognises our innovative on-demand manufacturing model and validates our ambition to prove a viable alternative to the mass production of clothing at scale. 

Starting with T-shirts, Citizen Wolf rethinks the entire process of making clothes to be local, ethical and made-to-measure by default. Using magic not measuring tapes (aka algorithms) to automate the process of tailoring online, every Citizen Wolf Tee is made on-demand to fit the unique body of the customer in the most planet-friendly way possible. Each T-shirt is cut by laser and ethically sewn in their purpose built factory in St Peters (Sydney) with zero waste and Ethical Clothing Australia accreditation.


Citizen Wolf's innovative on-demand manufacturing system using lasers to cut individual garments Citizen Wolf's incredibly simple 4 step process

Better yet, the process is incredibly easy and also fast.

Choose your style and fabric and Magic Fit® instantly converts your height, weight and age (plus bra for women) into a bespoke pattern to fit your unique body. Your Tee is made and shipped within 10 days. Magic Fit® is 94% accurate and if the Tee isn’t perfect we offer free alterations.

The result is that our customers have an entirely different relationship with their Citizen Wolf Tees than the rest of their wardrobe. It’s a much deeper emotional connection - usually described as ‘love’ - and when you love something you wear it more often and repair it rather than throw it in the bin which is a very simple yet extremely powerful way to be kind to the planet.

The ultimate vision here at Citizen Wolf is to reboot the entire industry away from mass production towards on-demand manufacturing at scale for the casual clothes we wear everyday. Our proof of concept is T-shirts but our proprietary manufacturing system can make anything. This is just the beginning.

Welcome to the journey.