Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Do you want to look like everyone else?

OK, dumb question. Of course you don't! You're a stand-out personality, and your clothing should reflect that.

And believe it or not, the best way to do that is to edit, not add. We've run down the practical benefits of downsizing your wardrobe, but today is all about aesthetics.

Minimising your wardrobe is easy, but you don't want to minimise your style. Instead, careful selection of a few stand-out items will help you create a signature look that will get you noticed.


Make a Statement Without Saying a Word

For better or worse, your clothes make a strong first impression. So what is it you want to say?

You can design a wardrobe that says you're approachable and fun, or you can go for an ultra-polished, I'm-the-smartest-person-in-the-room vibe. Rebellious or regal? Hip or heroic? You can do one or two things really well, but you can't do it all.

To get started, eliminate all the vibes you don't like. You're an adult in charge of your life, so no one can make you wear anything that's not you! That should make it easier to zoom in on a look that's all you - not your mum, your boss, or someone else's idea of you.


Your Signature Look, Decoded

Once you've started to design your personal uniform, it's important to think beyond the basics to include the finishing touches that make your look totally unique.

Let's get to it.

Colour Neutrals are the workhorses of your wardrobe, but a pop of your favourite colour is a must-have for variety and some self-expression. Choose a colour you look great in — or just one you love.

If that colour happens to be black or white, that's fine too, but any hue that's you will blend with your foundation pieces to add interest to your closet. You can pick several shades if you like, but just make sure they all play nicely together for maximum mix-and-match possibilities (and zero stress mornings).



Where do you spend most of your time, and what's the dress code there? If you work in an office or somewhere the public can see you, you probably need a work-ready look in addition to your weekend duds.

Try a signature look for work — think blazers and cardigans — that can be pared down to its essentials for the weekend. If possible, choose basic layers that work for both, and you'll instantly streamline your look.



Do you like tailored cuts or a looser, boho vibe? What's your stance on pattern? Do you have a favourite decade? The overall style of clothing you gravitate toward should dictate your signature look.

Style isn't about chasing trends — it's about sticking to clothes that make you feel powerful. If you love the way it looks, don it like armour and ride that look to the battlefield, baby!



We can't stress enough the importance of fit when it comes to putting together your signature look. Your clothing should fit you perfectly — no compromises. That might mean becoming a brand loyalist when you find something you love, or it could mean cosying up to a seamstress to make adjustments to the length of your trousers or the waistline of a dress.

Alternatively, you can also order clothes made just for you so you get the perfect fit right out of the gate. Fabrics Believe it or not, fabric can be part of your signature look as well. While you might not care whether your top is organic linen or a poly blend, the texture of the fabric will affect the way it looks — and that's everything when it comes to your personal style.

Are you going for a crisp look that holds its shape? Cotton wovens are for you. Love all things loose and flowy? Lightweight fabrics cut on the bias will drape beautifully and move when you do.


Signature Pieces

Sometimes all it takes to create a look that's totally you is a single piece that you wear everywhere.

Are you in love with a great pair of boots? Do you only take your jeans off to sleep? Maybe you've got Buddy Holly glasses or a killer shade of lipstick you're never seen without. Guess what? You're allowed to wear something every day if you love it enough, and it's the key to elevating your look from signature to icon status.


This is part three of a four part series on creating your personal uniform. We'll explore the above topics in even more depth with future posts - stay tuned!