Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Minimalism is having a moment.

Whether it's Marie Kondo teaching the world to keep only the things that "spark joy" in their lives or Twilight star Robert Pattinson's devotion to a nearly empty closet, ditching your extraneous stuff has never been cooler.

In our last post we talked about how living like a superhero requires a uniform. If you're ready to make the leap into sartorial greatness in a single bound, today's post is for you.

Before you can embrace the art of your personal uniform though, you'll have to declutter your old one. A word of warning: it requires a pretty ruthless sense of who you are as a person and the image you want to project to the world — and probably a few trips to the recycle bin, too.

Let's suit up!


Step One: Purge, Baby, Purge

Your mission, should you choose to accept it, is to empty your drawers and closets of anything that doesn't fit, feels uncomfortable, or you don't really like.

It's okay to admit you've moved on from something you bought; life's too short to waste time — and closet space — on stuff you're never going to wear again. No guilt, no blame: just bag it up and donate it to your nearest charity to make room for the clothes that will define your awesomeness from here on out.


Step Two: Practice Conscious Consumption

When it comes to buying new clothes, you need to bring your brain along for the ride. No more snapping up any old thing at the shops because you're bored.

Your new threads need to fit your style, and be high-quality so they look great and last longer. It's about buying less by buying better: only investing in items that adds value to your life, and that you'll love forever.

It even saves you money in the long run, because the more you wear something, the more value you'll get out of it. You'll even do you part to save the planet too by discouraging disposable "landfill fashion".


Step Three: Get Back to Basics

You know how James Dean had those white t-shirts and Katharine Hepburn had those wide-legged pants? They didn't mess around with other stuff once they found the shapes and styles that suited them best.

The foundation for every basic wardrobe starts with well fitting jeans, some T-shirts, a button-down and a great jacket. These are trans-seasonal garments that you'll wear all year round either on their own or layered with the weather.

Add some favourite sneakers and boots, plus a few sets of shorts or skirts for summer, then a signature item that's just so you, and you're pretty much set. The trick is to make sure these workhorse pieces fit well and coordinate with each other to give you maximum versatility.


Step Four: Select Your Colour Palette

The reason you can recognise your favourite superheroes even after a franchise reboot or change in art direction is because their uniform has signature colours. Your wardrobe should, too.

It's a solid idea to build your uniform around neutrals like black, white, grey, and navy to get the biggest bang for your buck. Add a signature colour — or perhaps a pattern/stripe — for fun, and stick with pieces that fit your scheme. When you have fewer pieces with more complementary colours and patterns, you'll never have to worry about a wardrobe clash again.


Step Five: Ignore the Seasons (Mostly)

All the glossy fashion magazines would have you believe that people need a separate wardrobe for each season, but that's the exact opposite of having a uniform. Your basics should transcend a simple change in the weather so you can wear them all year long. T-shirts that breathe, great denim, cotton drill pants are built for any temperature.

Cold outside? Add a layer or two. Too hot? Swap the pants for shorts in the same great fabrics and you're done. No need to restock your closet just because you flipped a page on your calendar.

Of course, the exact pieces you need and the styles you want are totally up to you. If you work in a formal office, you might need to give your uniform a boost with more button-downs and swankier accessories.

If you work at home, you might be leaning toward yoga pants instead of jeans. Those details are up to you, and you'll figure them out along the way as you design and experiment with your signature look.


All pumped up and ready? Citizen Wolf is standing by to be the Alfred to your Batman with Tailored Tees made just for you - you can even book a complimentary consultation to help you get started.

This is part two of a four part series on creating your personal uniform. We'll explore the above topics in more details with future posts - stay tuned!