If science has taught us anything, it's that Mother Nature hates to be pigeonholed. Conventional wisdom dictates that lakes are either blue or perhaps green (or some muddy shade in between), but it would seem that Mother Nature didn’t get that memo when creating Lake Hillier.
Because it's unashamedly, unapologetically pink. And it's not a weak, anaemic pink either, but so rich and vibrant that it looks Photoshopped but it's not. And it’s not just pink from the air, either. This baby is pink through and through – scoop up a glass and you’ll still see the distinctive rose colour.
“Lake Hillier retains its rich, deep hue all year round thanks to the presence of a microalgae called Dunaliella Salina which produces carotenoids, similar to the pigments found in carrots.”
Lake Hillier is on Middle Island in the Recherche Archipelago, off the South coast of Western Australia. Put simply, it’s a bugger to get to.
Admittedly, Lake Hillier isn't in the most accessible of spots, being on Middle Island in the Recherche Archipelago, off the South coast of Western Australia.
Put simply, it’s a bugger to get to.
But if you're the adventurous type, then plug in these coordinates – 34°5′45″S 123°12′10″E – and head out into the wild pink yonder. And when you get there you may as well take a dip, the lake is considered safe to swim in even though there are no fish and very few living organisms thanks to the high salinity.
But natural wonder is only half the story of Hillier Pink...
STAND OUT & STAND UP
“To the millions of people who are demanding change in our political system, and to American democracy, the colour pink is the new battle-cry.” - Andrew Burnstine, associate professor at Lynn University
There’s no denying that we’re living in a world of turmoil – from the US Capitol to BLM, Covid mutations, and climate change to name but a few. Against this maelstrom, those wanting to make a difference have adopted pink as the colour of their protest and defiance – with 'Political pink' becoming the battle cry of a movement that declares, loudly and clearly, enough is enough.
But not just any pink.
'Political Pink' is the antidote to the sherberty 'Millenial Pink' that became a global sensation back in 2016, and this new more vibrant shade has become the colour of activism, most notably in the USA.
Pink is defiant, taking a stand against the increasingly idiotic choices of our world leaders, but crucially is not about war.
Pink is often chosen because it is seen as a softer, less aggressive version of red, in the same way that social democracy is more centrist and capitalistic than socialism. Pink is defiant, taking a stand against the increasingly idiotic choices of our world leaders, but crucially is not about war.
HILLIER PINK: PART COLOUR, PART ATTITUDE
There’s myriad reasons as to why you should think about going pink this year. Maybe you want to add your voice to the ever-growing number of dissatisfied inhabitants of our pale blue dot, signifying your protest and your commitment to a better future?
Maybe you want to wear it because you love the natural wonders of our sunburnt country?
Maybe you want to show your support for the pink ribbon of breast cancer awareness?
Or maybe it’s just because want to stand out like a flamingo in a flock of pigeons?
And maybe it’s none of those things.
Whatever your reason, you’ll be tickled pink knowing that your Magic Fit® Tee is ethically made in Sydney and carbon negative. Because, at Citizen Wolf, we choose to make our products in a way that doesn’t destroy the greatest single resource we have – our planet and all the natural wonders it contains, pink or not.