Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


If science has taught us anything, it's that Mother Nature hates to be pigeonholed. Conventional wisdom dictates that lakes are either blue or perhaps green (or some muddy shade in between), but it would seem that Mother Nature didn’t get that memo when creating Lake Hillier.

Because it's unashamedly, unapologetically pink. And it's not a weak, anaemic pink either, but so rich and vibrant that it looks Photoshopped but it's not. And it’s not just pink from the air, either. This baby is pink through and through – scoop up a glass and you’ll still see the distinctive rose colour.

“Lake Hillier retains its rich, deep hue all year round thanks to the presence of a microalgae called Dunaliella Salina which produces carotenoids, similar to the pigments found in carrots.”

Hillier Pink – inspired by the incredible Lake Hillier, WA

Microalgae Dunaliella Salina

Lake Hillier is on Middle Island in the Recherche Archipelago, off the South coast of Western Australia. Put simply, it’s a bugger to get to.

Admittedly, Lake Hillier isn't in the most accessible of spots, being on Middle Island in the Recherche Archipelago, off the South coast of Western Australia.

Put simply, it’s a bugger to get to.

But if you're the adventurous type, then plug in these coordinates – 34°5′45″S 123°12′10″E – and head out into the wild pink yonder. And when you get there you may as well take a dip, the lake is considered safe to swim in even though there are no fish and very few living organisms thanks to the high salinity.

But natural wonder is only half the story of Hillier Pink...

 

 

 

STAND OUT & STAND UP

“To the millions of people who are demanding change in our political system, and to American democracy, the colour pink is the new battle-cry.” - Andrew Burnstine, associate professor at Lynn University

There’s no denying that we’re living in a world of turmoil – from the US Capitol to BLM, Covid mutations, and climate change to name but a few. Against this maelstrom, those wanting to make a difference have adopted pink as the colour of their protest and defiance – with 'Political pink' becoming the battle cry of a movement that declares, loudly and clearly, enough is enough.

Stand out & Stand up with Hillier Pink | Citizen Wolf

But not just any pink. 

'Political Pink' is the antidote to the sherberty 'Millenial Pink' that became a global sensation back in 2016, and this new more vibrant shade has become the colour of activism, most notably in the USA. 

Pink is defiant, taking a stand against the increasingly idiotic choices of our world leaders, but crucially is not about war.

Pink is often chosen because it is seen as a softer, less aggressive version of red, in the same way that social democracy is more centrist and capitalistic than socialism. Pink is defiant, taking a stand against the increasingly idiotic choices of our world leaders, but crucially is not about war.

 

 

 

 

HILLIER PINK: PART COLOUR, PART ATTITUDE

Hillier Pink – inspired by the incredible Lake Hillier, WA | Citizen Wolf

There’s myriad reasons as to why you should think about going pink this year. Maybe you want to add your voice to the ever-growing number of dissatisfied inhabitants of our pale blue dot, signifying your protest and your commitment to a better future?

Maybe you want to wear it because you love the natural wonders of our sunburnt country?

Maybe you want to show your support for the pink ribbon of breast cancer awareness?

Or maybe it’s just because want to stand out like a flamingo in a flock of pigeons?

And maybe it’s none of those things.

Whatever your reason, you’ll be tickled pink knowing that your Magic Fit® Tee is ethically made in Sydney and carbon negative. Because, at Citizen Wolf, we choose to make our products in a way that doesn’t destroy the greatest single resource we have – our planet and all the natural wonders it contains, pink or not.

 

 

 

 

Hillier Pink Womens Magic Fit® Tshirt | Citizen Wolf

Lake Hillier, Western Australia

Hillier Pink Mens Magic Fit Tshirt | Citizen Wolf

Lake Hillier, Western Australia (detail)