Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Free shipping on all swatches


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Free shipping on all swatches


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


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The colours we choose to wear aren’t always just what suits your skin tone, brings out your eyes or what that magazine told you is so hot right now. Colour evokes emotion, subconsciously affecting how we feel and act more than we realise.

At the 2004 Athens Olympics, a study was conducted by Durham University where competitors across four combat sports were randomly assigned either a blue or red uniform. They found that those wearing red were more likely to win, tying to the psychological effects that colour can enhance camaraderie, competitiveness and motivation.

Durham University Study 'Red Advantage'

They found that those wearing red were more likely to win, tying to the psychological effects that colour can enhance camaraderie, competitiveness and motivation.

For centuries colour has been used to communicate where we belong, with many tribes telling each other apart and identifying status quo by the colour and design of what they wear. Long before the Athens Olympics, The Spartans knew something Durham University didn’t, and favoured wearing a rich crimson red because of its perception as an aggressive & masculine colour, ideal for hiding war wounds or splattered blood - talk about versatility!




OVARY-ACTION

Pantone Period Red

This year, with the equality movement gaining more traction than ever, we’ve seen colour continue to become increasingly political, being used as a powerful tool to broadcast your values, albeit silently.



For the past 20 years, Pantone have released their Colour Of The Year every December selected based on trend-forecasting research by the Pantone Colour Institute, and  based on "what is taking place in our global culture at a moment in time". It’s always controversial and last year’s colour Classic Blue was no different. But it’s going to be hard for this year’s annual colour to top the attention of their October release: Period.

“‘Period’ emboldens people who menstruate to feel proud of who they are,” Laurie Pressman, vice president of the Pantone Colour Institute.



This controversial “active and adventurous red hue” was launched in partnership with menstrual cup brand INTIMINA aimed at breaking down the stigma around menstruation. They want to encourage everyone to feel comfortable to talk freely and proudly about this natural bodily function - regardless of gender and generation.

 This statement colour release was met with mixed responses of praise and criticism with women claiming that the colour was inaccurate (amongst trans-phobic comments) ...but at the end of the day the ambition was to start the conversation and remove the taboo surrounding menstruation. And in that case, job done!



Sadly, it seems Facebook missed the memo.

Recently, the Australian period-proof underwear brand Modibodi had a very public run-in with our digital overlords over their ‘New Way to Period’ Campaign.

Their ads were removed from Facebook for violating their guidelines, picturing blood-stained bed sheets. But after major backlash on social media, Facebook finally capitulated after ‘consulting with their team’ and removed censorship of these ads. A bloody fabulous result not to mention an incredibly successful way of garnering mooncup loads of free press.  

“It’s the twenty-first century and it’s disappointing Facebook doesn’t want to normalise the conversation around menstruation.” - Kirsty Chong, Founder, Modibodi



THINK PINK





In light of women's liberation... In the days immediately after Trump’s “huuuuge” inauguration way back in 2017 (remember those halcyon days?!), we saw a sea of pink at the United States Women's March with thousands of women, men & children sporting their hot pink crocheted ‘Pussyhats’.

The project, founded by Jayna Zweiman and Krista Suh was to create a bold and powerful visual statement of solidarity to support women's rights. These humble hand-made hats gave a visual identity to protests against the rhetoric used toward women and minorities in the previous year’s state and federal elections, and has since become an iconic global symbol of political activism, or craftivism if you will.

“To the millions of people who are demanding change in our political system, and to American democracy, the colour pink is the new battle-cry.” Andrew Burnstine, associate professor at Lynn University. 

Last month US brand Argent announced their ‘Election Collection’ partnering with Supermajority, a based gender equality advocacy group encouraging women into political action (see main image). An array of celebs, including Hilary Clinton, America Ferrera, and Amy Schumer took to the internet clad in their hot pink power suits as a call to action to vote in the upcoming election, with the trending hashtag #AmbitionSuitsYou. 



TO GREENER PASTURES VIA MUSK...

SS20 Political Pink 'Musk' Hemp / Organic Cotton by Citizen Wolf

The Guardian claimed that hot pink has been “reframed as the colour of activism” saying that ‘Political pink’ has become the colour of activism in the US. As the election approaches, we question what the future of our planet will look like, from climate change to nuclear weapons to global health… 

At Citizen Wolf, we are all about colour. If you don't have time to crochet a Pussyhat or Pantone's 'Period' red isn't your jam, our take on political pink is now available in Musk across two different fabrics.

If 2021 had a colour, what do you think it should it be?
We're crossing our fingers for green.