Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Growing up in the 90’s there was no doubt that 2020 was the future and it was going to be glorious, from Inspector Gadget finger phones to Martian sunsets. Sadly our techno utopian fantasies have still not come to pass which is what Peter Thiel was thinking about when he said “We wanted flying cars, instead we got 140 characters”.

Yet here we are, firmly present in the future at the start of a new decade.

We're only a few days in and its already chaos: Australia is still on fire, a harbinger of the new normal the world faces from a radically altered climate; plus we’re once again on the brink of war in the Middle East. Gulp.

So it's no wonder that we're searching for something solid and dependable in the midst of all this upheaval. And according to Laurie Pressman from Pantone that's exactly where their Colour of the Year 2020 was born:

“From now and then [1999] there’s the same feeling of trepidation about the world. While technology races ahead often overwhelming us, it’s only natural that we gravitate to colors that bring a sense of peace, clarity and even protection” - Laurie Pressman, VP Pantone Color Institute


Introducing our limited edition release of 'Classic Blue'

Pantone Colour of the Year 2020 'Classic Blue' swatch | Citizen Wolf

Every year Pantone attracts it’s fair share of opinion about it’s colour crown and this year is no different. What started 20 years ago at the dawn of the new millennium with a shade of blue called ‘Cerulean’ has come full circle with ‘Classic Blue’.

Classic Blue has been variously described as both “the new black” by Mark Wilson and “the colour equivalent of watching Friends” by Evan Nicole Brown, both writing for FastCompany. But it was Michelle Ogundehin at Dezeen who best summarised the colour -

“Pantone’s Classic Blue is pitched somewhere in-between these mid sea blues and the falling ink of a dusky sky. A move away from the strictures and conformity of the darker shades, but just short of the happy-clappy-vibes simplicity of a child’s paint box blue.” - Michelle Ogundehin

Pantone Colour of the Year 2020 'Classic Blue' moodboard



Easy to wear and timeless.

Whilst it’s easy to dismiss Pantone’s choice this year as a politically safe bet after the fallout from 2019’s ‘Living Coral’, there’s no denying that blue is the most democratic of colours. And depending on the shade of blue it can mean pretty much all things to all people.

Indeed blue transcends both gender and season which makes it easy to wear today but also for years to come. 

Because wherever you are on the surface of our pale blue dot, when you look up you see blue sky representing both the end of one day and the fresh start offered by tomorrow. 

Elegant in its simplicity, Classic Blue highlights dependability, credibility and constancy - everything we don’t see when we manage to pull ourselves away from our screens and the slow-motion car crash of hyper partisan geopolitics. 

Pantone Colour of the Year 2020 Classic Blue Womens Tshirt by Citizen Wolf

Pantone Colour of the Year 2020 Classic Blue Mens Tshirt by Citizen Wolf



All around the world we're at a critical juncture both politically and environmentally. No one seems to have the will to pursue the hard solutions and everyone is just trying to figure it out what that means...

Associated with optimism and positivity, Classic Blue is both genderless and timeless and a welcome refuge from the uncertainty of the new decade.

It’s hard to argue with blue.




Classic Blue is available now as a limited edition colour option on all styles in both our everyday weight 145 GSM Organic Cotton as well as our summer-friendly Hemp / Organic Cotton blend.