Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

Far too long we’ve been taking more from Mother Nature than she can conceivably stand. Pushed by a rapidly expanding population and ‘growth-at-all-costs’ economic development, many of the ecosystems that sustain life on our unique planet are nearing critical tipping points of depletion or irreversible change.

Which is why today we stand up and lend our voice to World Environment Day 2020 and it’s call for urgent action to protect biodiversity. 

These are exceptional times in which nature is sending us a message: To care for ourselves we must care for nature.

Biodiversity describes the variety of life on Earth, encompassing the genetic diversity of over 8 million species of plants, animals, fungi and bacteria as well as their ecosystems. Biodiversity is an intricate web in which each part is interdependent and when one component is changed or worse, removed, the entire system is affected.

From unparalleled bushfires here at home, to locust infestations across East Africa and now COVID19 – it would seem that Nature is sending us a message to once again start living within our ecological means.

Over the last 50 years humans have pushed nature beyond its limit, doubling the human population and quadrupling the economy. We’re consuming the resources of approximately 1.6 Earths right now, and that’s expected to increase to over 3 Earths by 2050 with an additional 2 billion-odd people. You don’t have to be Einstein to know that math just doesn’t check out.

Compounding this is our ongoing experience with COVID-19, which brings into sharp relief the delicate ecological balance at the heart of our continued existence on this planet. Because when we wantonly destroy biodiversity, we destroy the systems that support human life and in turn create the conditions for viruses to decimate the weakest, most vulnerable members of our tribe.

World Environment Day recognises that global change requires a global community. As individuals we must deeply think about the way we consume. As business leaders we must take great strides in our journey to develop more eco friendly models, from farm to factory and everywhere in between.

We are intimately interconnected with nature and if we don’t take care of her, we certainly can’t take care of ourselves. So today we urge you to share and amplify this message to ensure a cleaner, greener and brighter future for ourselves and our kids.