Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

July 29, 2019 is Earth Overshoot Day which marks the date when humanity’s demand for ecological resources in any given year exceeds what our planet can regenerate.

It sounds complicated, but it’s the planetary version of your budget. Spend too much on things you don’t really need and eat baked beans on toast until your next paycheck, right?

For a week it’s doable. But imagine being that skint for 5 entire months in a row?!? What’s even more scary is that Earth Overshoot Day has been getting earlier and earlier every year. Before 1970 we were living within our ecological means, then overconsumption took off in the 80’s and it hasn’t stopped since. 

Today we’re using the equivalent of 1.75x Earths worth of resources every year.

Basically we’re stealing from the next generation in the pursuit of short term profit and putting the survival of our entire species at risk. Which sounds like a terrible gamble when Elon hasn't solved interplanetary colonisation yet.


Past Earth Overshoot Days 1970-2019

Deforestation is devastatingly real


From lucky country to stupid country.

Even more scary are the Aussie stats. As you can see, if everyone on Earth consumed natural resources like we do Down Under we’d exhaust the annual budget in only 91 days on March 31!


Earth Overshoot Day Country Stats

How Many Earths Do We Need


Overshoot is possible because we’re depleting our ‘natural capital’, aka our future security. The costs of this global ecological overspending are becoming increasingly evident in the form of deforestation, soil erosion, biodiversity loss and the buildup of carbon dioxide which leads to climate change and more frequent extreme weather events. 

Moving the date of Earth Overshoot Day back 5 days each year would allow humanity to reach one-planet compatibility before 2050.

The most effective change would be to cut CO2 emissions from fossil fuel burning by 50%, which alone would move the date back by a full 93 days!


So what can you do?

An easy place to start is with your wardrobe. According to Forbes, clothing makes up 10% of global carbon emissions and uses 1/4 of all chemicals produced on Earth.

So being more intentional about the clothes we buy goes a long way.

Be especially mindful of fibre content when shopping, as anything made with polyester (and most fast fashion is always blended with poly to keep the price down) is 4x times more destructive than natural fibres.

Fast fashion garments are worn on average less than 5 times and kept for only 35 days, producing over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.

So take a look at your wardrobe. Can you streamline down to a capsule collection of only those pieces that you absolutely love?


Citizen Wolf is part of the solution.

Not only do we make the best fitting Tees on the planet, but we also make the most planet-friendly clothes in the universe. So Citizen Wolf Tees are a great place to start your journey towards a more intentional wardrobe...