Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

“It’s not a principle until it costs you money” - Bill Bernbach

This quote by one of the world's greatest Mad Men has become something of a mantra here at Citizen Wolf. No surprise really, considering both our cofounders worked at DDB, Mr. Bernbach's world-famous advertising agency.

What Bill's getting at is better known as "talk is cheap" and one thing that's been ingrained in our company DNA since Day 1 is that we’re committed to living our values and making sure our actions as a brand - and company - speak louder than words.

Like that time we 5x'd our carbon offsets as a direct response to the Australian bushfires. Or that time we matched dollar for dollar every Black Lives Matter donation made personally by our team members. Or like that time we switched our company bank accounts because it was the right thing to do...


Putting our money where our mouth is.

Coming from an advertising background, the irony isn't lost that it was a billboard that ultimately made us change banks. That billboard was from Bank Australia and featured artwork known as the climate stripes by scientist Ed Hawkins.

Climate Stripes by Ed Hawkins

“Scientists love making very complex figures but we need to communicate far more clearly with the public. So the idea was to strip away all of the unnecessary detail and to simply leave a visual, which is unmistakable about what’s going on.” - Ed Hawkins

Hawkins cleverly used data visualisation to help normal people (aka everyone without a climate science PhD) more easily understand global warming by replacing numbers with colours.

Every ‘warming stripe’ represents a single year since 1850 whose colour is determined by the average global temperature that year - shades of blue represent years cooler than average and red are years that are warmer. What has been exceptionally clear for scientists is now clear to all - the planet has been dramatically warming in our lifetimes.


Out of sight, not out of mind.

“People forget that the money sitting in a savings account isn't just sitting there. The bank is investing it somewhere [on your behalf]” – Fiona Nixon, Bank Australia

This obviously spoke directly to our values here at Citizen Wolf and after reading into it further, we swiftly slowly (and with a fair bit of pain) shifted our business banking to Bank Australia.

We know that as consumers our money holds an enormous amount of power, and the same is true for businesses. The things we choose to buy and the companies we support have a huge impact: like switching your milk to Minor Figures, investing in that jacket from Patagonia, or using Thank You soap.


When in doubt, B-Corp.


When given the choice there are worse filters than B-Corp for deciding on where to spend your money. B-Corp is a stringent international accreditation system that takes into account a company's social, ethical and environmental practices. 

Bank Australia was B-Corp accredited this year and remains committed to investing into industries that do good for both people & planet. So instead of funding the extraction of our national natural resources or the live animal export industry, Bank Australia instead invests money in community housing and renewable energy. Not only that but the bank also operates on 100% renewable energy.


Don't forget the where.

What we choose to spend our money on is obviously one thing, but it's also crucially important to consider where we are spending it and with which companies.

It took a scientist doubling as an abstract artist plus the balls of a bank willing to spend money broadcasting that art to make us act. But we couldn't be happier knowing that we are now banking our values with a financial partner that sees the world just as we do.

So next time you pull out your wallet, take a moment to reflect on whether you're investing in your principles.






DISCLAIMER: This is not an ad for Bank Australia! We've definitely not been paid and we won't get any kickbacks if you click through to their site. We simply admire the breath of fresh air they bring to the sector compared to the Mordor-level evil of the Big Four, and if you agree, consider switching your accounts here.