Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Like everyone in Australia over the holidays, we've been watching in abject terror as the bushfires burn out of control. 

So far over 10.7 million hectares have burnt choking towns and cities across the country in the most unbreathable air in the world. That number might not mean much but for comparison its the same size as one Iceland and about 1.5x Tasmanias (or Irelands). 

The scale of the ecological devastation due to fire is simply without comparison anywhere in the recorded history of humankind, and we’re not even halfway through the season.

Take a second to read that again. Gulp.

10.7 MILLION hectares have burnt so far in the 2019 Australian bushfires | Citizen Wolf

 10.7 million hectares has burnt which is equivalent to the entire landmass of Iceland.


Our 'new normal' is nothing short of apocalyptic.

Up to 1 BILLION (not a typo) animals have been killed, and several species are now on the brink of extinction. And of course there’s the incalculable human cost of 28 lives sadly lost and many thousands of homes, businesses and livelihoods destroyed.

The bitter irony of seeing Australian citizens rescued by boat isn’t lost on anyone who reads the news, but the truly scary thing is that we're only witnessing the very beginnings of the climate refugee crisis.

Because according to scientists the apocalyptic scenes we’re living through are a harbinger of our planet’s future and what will be considered ‘normal conditions’ in a 3C world - which is exactly where we’re going if we don’t radically decarbonise the entire global economy before 2050.


Carbon was already a huge problem, now we're truly fucked.

Australian bushfires as seen from space | Citizen Wolf

 The NSW bushfires as seen from space. Over 250 million tonnes of CO2 has been released so far.


Back in December, NASA estimated that 250+ million tonnes of carbon dioxide have been released due to the fires which at the time was already 50% of Australia’s entire annual carbon budget. A month later you can be sure that number has risen steeply.

And again, we’re not even halfway through the season.


What can we do?

Long before the fires became an international crisis we decided to make every Citizen Wolf Tee produced in 2019 carbon neutral via verified offsets in Tasmanian forestry projects.

Considering the existential crisis presented by climate change, it seemed like the least we could do as a brand consciously trying to reform the fashion industry. Fast forward only a few weeks and that pledge is clearly no longer good enough.

Today Citizen Wolf is going much further by pledging to 5x the carbon offset for every Tee produced in 2020.

We are painfully aware that this is a drop in the ocean, but it’s a concrete step that we know will make a difference to protect whatever bush we have left. And it's not all we're doing, with more to be announced over the coming days as part of our emerging response to the bushfire crisis.