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Re-engineering fashion to save our planet
Our award-winning, Magic Fit® algorithm uses only your height, weight and age to create Tees, Polos and Sweats custom-made to fit your body. Zero inventory means zero waste and zero garments sent to landfill.
Alterations are free. Our factory is ethically certified. And every Citizen Wolf Tee is made in Sydney within 10 days and with 48% less carbon.
Try Magic Fit® today and make the switch to our Australian made, sustainable, and ethical T-shirts.
The most sustainable T-shirts in the world are also custom fit to your body. Yes really!
Distilled from over 196 million data points, Magic Fit® is your new tailor, replacing measuring tapes with algorithms.
All we need is your height, weight, age and bra to create a mathematical model of your body faster and more accurately than a human tailor ever could.
Plus, if the Tee's not perfect, we'll replace it for free.
We do things a little differently than the rest of the industry and our factory also proudly breaks the mold.
Purpose built around single-piece production, we are Ethical Clothing Australia certified and open to the public Monday through Saturday.
And the best bit? Our ethical T-shirts also produce 48% less carbon than the average fast fashion Tee.
We only make what we sell and exclusively use natural fibres, so we produce 48% LESS carbon per Tee than fast fashion.
Plus we go a step further by carbon offsetting every single one of our Australian made T-shirts 5x to be truly carbon negative, and saving the forests of Tasmania in the process.
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October 23, 2023
Why we're raising prices on December 1
It’s expensive to make things in Australia and clothing is no exception. Fabric and labour are the two biggest costs in making your clothes, and both have skyrocketed in the last 18 months by up to 19%.
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October 10, 2023
Why are we Ethical Clothing Australia certified?
It's time to celebrate Ethical Clothing Australia (ECA) Week by standing against exploitation in the fashion industry. ECA accreditation ensures fair wages, rights, and safety for garment workers. It fosters transparency and trust, aligns with conscience, and bolsters the local industry. Above...
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September 12, 2023
Yes, Yes, Yes, Yes, Yes to the Voice!
We reckon The Voice is a no-brainer – a step toward justice, respect, and reconciliation – and a vision for a more inclusive and equitable Australia that is written into the birth certificate of our modern nation (aka the Constitution). We hope...