Made to measure with Magic Fit®
Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.
Join 30,000+ people using Magic Fit®
Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.
Your Magic Fit® is saved and ready.
We've emailed your discount code to
No returns required.
Made in Australia.
48% less carbon.
Sustainably made on-demand.
B Corp certified.
Using business for good.
Know what you want?
Tell us straight and we'll make it happen.
SHOP NOW, WEAR NOW, PAY LATER. INTEREST-FREE
PAY IN 4 INSTALLMENTS
Pay for your order in equal fortnightly payments
GET YOUR ITEMS NOW
Your order will be shipped now, just like a normal order
NOTHING EXTRA TO PAY
No interest, no additional fees if you pay on time*
SPEND UP TO $1000
You can use Afterpay for orders up to $1000
ALL YOU NEED IS
TO USE THIS SERVICE
OTHER THINGS TO NOTE
100% Certified Organic Cotton 'Light' 110 GSM
Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.
Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.
100% Certified Organic Cotton 'Everyday' 145 GSM
Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.
It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.
100% Certified Organic Cotton 'Heavy' 180 GSM
Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.
With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.
55% Hemp / 45% Organic Cotton
Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.
With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.
100% Superfine Non-Mulesed Merino Wool
Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.
The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.
Re-engineering fashion to save our planet
Our award-winning, Magic Fit® algorithm uses only your height, weight and age to create Tees, Polos and Sweats custom-made to fit your body. Zero inventory means zero waste and zero garments sent to landfill.
Try Magic Fit® today and make the switch to our Australian made, sustainable, and ethical T-shirts.
The most sustainable T-shirts in the world are also custom fit to your body. Yes really!
Distilled from over 196 million data points, Magic Fit® is your new tailor, replacing measuring tapes with algorithms.
All we need is your height, weight, age and bra to create a mathematical model of your body faster and more accurately than a human tailor ever could.
Plus, if the Tee's not perfect, we'll replace it for free.
We do things a little differently than the rest of the industry and our factory also proudly breaks the mold.
Purpose built around single-piece production, we are Ethical Clothing Australia certified and open to the public Monday through Saturday.
And the best bit? Our ethical T-shirts also produce 48% less carbon than the average fast fashion Tee.
We only make what we sell and exclusively use natural fibres, so we produce 48% LESS carbon per Tee than fast fashion.
Plus we go a step further by carbon offsetting every single one of our Australian made T-shirts 5x to be truly carbon negative, and saving the forests of Tasmania in the process.
October 23, 2023
Why we're raising prices on December 1
It’s expensive to make things in Australia and clothing is no exception. Fabric and labour are the two biggest costs in making your clothes, and both have skyrocketed in the last 18 months by up to 19%.
October 10, 2023
Why are we Ethical Clothing Australia certified?
It's time to celebrate Ethical Clothing Australia (ECA) Week by standing against exploitation in the fashion industry. ECA accreditation ensures fair wages, rights, and safety for garment workers. It fosters transparency and trust, aligns with conscience, and bolsters the local industry. Above...
September 12, 2023
Yes, Yes, Yes, Yes, Yes to the Voice!
We reckon The Voice is a no-brainer – a step toward justice, respect, and reconciliation – and a vision for a more inclusive and equitable Australia that is written into the birth certificate of our modern nation (aka the Constitution). We hope...