Poplin

The white shirt is the ultimate expression of timeless style, now custom-made to fit your unique body using A.I. technology.

“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“USING TECH TO SOLVE ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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Nineteen custom-fit panels

The Poplin Shirt by Citizen Wolf has nineteen unique and fully customised panels that are laser cut to fit your body thanks to our Magic Fit® technology. And if the fit isn't perfect on the first one, we'll remake it based on your feedback, for free.

MAGIC FIT

®

No guessing

Magic Fit® is our A.I. powered tailoring technology that creates your 3D twin using only your height, weight, and age. Add a note telling us what makes your body unique, and we'll tweak your fit accordingly.

No measuring

Distilled from over 196 million data points, Magic Fit® replaces the measuring tape with advanced mathematics to instantly calculate an accurate 3D model of your body, without leaving home.

No problems

Magic Fit® is 94% accurate, but if it's not perfect,we'll send you a new garment based on your feedback. The first is also yours to keep– sleep in it, donate it, or gift it to someone you love.

Meet your 3D twin

TRY MAGIC FIT®

65302 garments made
3500+ Reviews
94% accurate
Free remakes

No guessing

No measuring

No problems

Meet your 3D twin

TRY MAGIC FIT®

Magic Fit® is our A.I. powered tailoring technology that creates your 3D twin using only your height, weight, and age. Add a note telling us what makes your body unique, and we'll tweak your fit accordingly.

Distilled from over 196 million data points, Magic Fit® replaces the measuring tape with advanced mathematics to instantly calculate an accurate 3D model of your body, without leaving home.

Magic Fit® is 94% accurate, but if it's not perfect,we'll send you a new garment based on your feedback. The first is also yours to keep– sleep in it, donate it, or gift it to someone you love.

65302 garments made
3500+ Reviews
94% accurate
Free remakes

No gape button placement

Every small detail is designed to make your shirt uniquely perfect, down to the personalised placement of the buttons based on your bust size to avoid gaping.

100% natural

Not only is our fabric 100% plastic free, so are the Corozo nut buttons. Sustainably harvested from seeds that fall naturally from the Tagua Palm Tree, each nut is carved then laser etched to create a beautiful and incredibly durable button.

Made in Sydney

We've purpose built our factory in Sydney to make custom clothing on demand. It's the fusion of old world craftsmanship with state-of-the-art laser cut manufacturing.

Ethically certified

We’re Ethical Clothing Australia certified and B Corp accredited with nothing to hide. We're open 6 days a week and encourage you to visit our factory and see for yourself and meet the makers.