Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of

 $69  

with

Checkout

100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Free shipping on all swatches


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Free shipping on all swatches


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Free shipping on all swatches


The true cost of fashion:
66 billion garments landfilled
Every. Single. Year.

Better is overdue.

Together we can flip the industry on it’s head.

Made sustainably with no landfill.
Made ethically in Australia.
Made custom-fit to your body.
Free repairs for life.

At Citizen Wolf we make T-shirts on-demand which means we don’t sit on stock and send nothing to landfill. Working this way also means we can custom-fit each Tee to your body via our Magic Fit® technology.

It’s a smarter way of making clothes that’s both better for you and better for the planet at the same time.

Custom made easy.

Meet Magic Fit®
Your new tailor / bff.

No measuring tapes

94% accurate

Built for every body

Free alterations

Distilled from over 196 million data points, Magic Fit® builds a mathematical model of your body more accurately than a human tailor - no measuring tapes required! All we need is your height, weight, age and bra for 94% accuracy plus alterations are free if you need them. It’s custom made easy.

Don’t believe the hype? What if we told you Magic Fit® is so good that it won Australia’s most prestigious innovation award last year in the fashion impact category…

Magic Fit® really works, but don't take our word for it...

★★★★★

Ryan

I initially thought that the measuring system was a bit of a gimmick, but I decided to give it a go. When the T-shirt arrived, I was extremely pleased with the fit, the quality of the material and the cut. An excellent experience all round and I will definitely be buying more Tees from CW as the need arises.

The Short V Black / Organic Cotton 180GSM

★★★★★

Jillian

Genius! Can’t fault it. Beautiful, brilliant, can’t wait to order again!

THE SHORT V OLIVE / LIGHTWEIGHT COTTON

★★★★★

John Paul

Just got the shirt today and tried it on. FANTASTIC FIT. Also beautiful colour, and super comfy. I feel very happy... Way to go CW!

THE SHORT CREW KINGFISHER / HEMP ORGANIC COTTON

★★★★★

Jonathen

The magic fit online fitting was very impressive, it’s a great fit, and I usually struggle to find t-shirts that fit me right. Nice colour, nice material.

THE POCKET SCOOP BLACK / ORGANIC COTTON 180GSM

★★★★★

Susan

Love my Three Quarter Boat tee. The “Magic Fit” really does fit. Magic! Glad to be part of this Wolf pack.

THE THREE QUARTER BOAT WHITE / ORGANIC COTTON 145GSM

How it works.

The future of fashion begins with the perfect tee.

CHOOSE ANY COLOUR. IN ANY FABRIC. AT ANY TIME.

CERTIFIED 100% ORGANIC COTTON

Grown in India and knitted in Melbourne across three seasonal weights, our organic cotton is GOTS certified and outrageously soft.

55% HEMP 45% ORGANIC COTTON

Hemp is the easy growing miracle fibre our planet needs with a texture similar to linen and blended with organic cotton for softness.

100% SUPERFINE MERINO WOOL

Our superfine “non-mulesed” pure merino wool is harvested from happy sheep in NSW, knitted in Melbourne and certified cruelty-free.

This is not a drill.

We make it easy to wear your values.

No plastic fibres

48% less co2 than fast fashion

5X carbon positive

Zero landfill

Certified ethical

Because we only make on-demand and only use natural fibres, every Citizen Wolf Tee creates 48% LESS carbon than the fast fashion equivalent. Plus we 5x offset our footprint to be sustainably carbon positive.

CO2e from one
Citizen Wolf Tee (kg)

2.9

CO2e sequestered via offset from every Citizen Wolf Tee made (kg)

-11.6

Offline? So are we.

Ethically made in Sydney in our own factory.

Every Citizen Wolf Tee is custom made within 10 days of your order at our Sydney factory purpose built to make clothing one piece at a time and certified by Ethical Clothing Australia.

Because we have nothing to hide, we’re proudly open for factory tours daily so come and say hi!

Average days to produce a Tee in 2019 (not inc. shipping):

6.3

We are proudly certified by Ethical Clothing Australia
Citizen Wolf is “One of the most sustainable and transparent apparel companies in Australia”
Citizen Wolf is “using tech to solve one of clothing’s greatest pain points - fit”
What are you waiting for?

Save $10 on your first Tee.

Our promise

Free alterations & free repairs.

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