The phrase ‘business as usual’ gets thrown around a lot in corporate settings and arguably the entire fast fashion industry's continued existence rests on normalising that phrase.

But there’s nothing ‘usual’ about climate change and the alarming rate at which we’re damaging our planet.

And it’s certainly not business as usual for Australia’s students and young people to be asking adults to stand with them and participate in action against climate change.

So for the Global Climate Strike this September 20th, Citizen Wolf won’t be doing business as usual. Instead, we're closing our doors and the wolves will be adding our voices to the millions around the world demanding a coherent response from those in power.

No more obfuscating. No more questioning the unequivocal science. No more vested interests getting in the way of solutions.

What is the Global Climate Strike?

Over the past year, millions of young people participated in school climate strikes to send a clear message that the climate crisis needs immediate attention.

This September, those same school students are calling on adults to join them on the streets to demand an end to the age of fossil fuels. Millions of adults will walk out of their workplaces and homes to support solutions to the most important crisis facing our world.

Our climate is too important for our families and our workplaces to ignore. And we know that the number one reason that people won't strike is because of work. 

No one should have to choose between the planet and their paycheck.

All of us benefit from living in a healthy, stable climate so our message to everyone is: you should absolutely strike and you don't need anyone's permission.

Because in the famous words of our greatest Prime Minister, Mr Bob Hawke, ""Any boss who sacks anyone for not turning up [today] is a bum."

Are other businesses getting involved?

The reality is that while it’s not up to the private sector to lead climate action, we all can do our part in this unique moment. Every business in Australia can and should do something.

This Is Not Business As Usual was created by Future Super but has attracted pledges from hundreds of businesses in Australia and around the world. These businesses are making a pledge to their employees that they will support their participation in the climate strike.

As a small business every trading day hour counts. But nothing matters if we don't have a planet to live on.

So we are asking other businesses of all shapes and sizes to step up and provide their employees with the opportunity and resources to strike on September 20th, too.