Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Since Day 1 markets have been an important way to get the Citizen Wolf brand out to a wider audience and we've got the battle scars to prove it. 

Like our first summer, where every Sunday was spent incredibly hungover at the Bondi Markets trying to sell a pre-Magic Fit® measuring tape based experience to people who (in hindsight) just wanted a temporary reprieve from the blazing sun. Spoiler alert, it didn't work.

Or that time the state government of Victoria texted the entire population of Melbourne and told them to stay inside during wild storms lashing the city. Which was the very same weekend we'd taken a large punt on our first interstate market. 

But what we've never done is collab with the biggest and best market operator in the land... until now!


Our first collab.

Back in September we were approached by the ops team at The Big Design Market Sydney to see if we could help with reducing waste at the event. 

As part of their promotion for the Sydney market they'd produced 35 enormous banners featuring the striking art of Maylin Evanochko aka Mazdevallia that went up around the city guiding people down to where the markets were held at Barangaroo.

They'd seen our original Zero Waste Tote and wanted to see if we could use their banners as linings rather than send them to landfill.

Of course we said yes, and our first collab was born!


From lemons to lemonade.

The easy thing to do would've been to change nothing more than sub out the current banners we were using as lining for our original Zero Waste Tote and use these new ones instead.

But because we love making our own lives difficult we believe passionately in the Japanese concept of Kaizen, we took the opportunity to make a few modifications and improvements to the construction of the bag based on customer feedback.

We've listened and for the second edition of our famous Zero Waste Tote, we've made the following upgrades:

  • extra wide 4 cm woven cotton strap handles for increased comfort
  • internal pocket to keep your phone safe
  • longer front patch pocket which is more secure
  • updated the screenprinted art



Launching at The Big Design Market Melbourne.

We think the result speaks for itself and we hope you agree. If you want to check out the upgrades in the flesh, the Zero Waste Tote (2nd Edition) will be launching at the Big Design Market Melbourne next weekend December 6-8 at the Royal Exhibition Building in Carlton.

Come and say hi!