Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Origin Story

“Hemp fueled the early Asian economies and could be considered the world’s first cash crop” - James Sol Radina, History of Hemp, 2016

Hemp, is so old that it’s still debated when and where it was first cultivated. It’s been suggested to date back to 8000 BC in the Middle East and the word ‘canvas’ is actually derived from the ancient Scythian word for hemp.

But others suggest it was first cultivated in Asia around 5000 BC as hemp plants grew wild in populated areas of China, eventually being used commercially for fabric as well as being traded with Japan. Hemp fabric took over from animal skins in Ancient China, with most common folk wearing it everyday as it was strong and cheap, and the dominance continued right up to the 13th century, when cotton began to take over, imported from India.

Ancient Chinese hemp clothing on display 


Global Diaspora

The use of hemp fabric spread from China across the globe over thousands of years, with the UK cultivating it from the 16th century and American farmers required by law to grow it in the 18th century.

In fact hemp is a significant part of America’s history and agriculture with the very first American flag being made from hemp fibre. And during the Second World War, Uncle Sam even produced a propaganda film called ‘Hemp For Victory’ to encourage farmers to grow hemp. No shit.


The War on Hemp

With the rise of cotton and synthetic fabrics, combined with America’s harsh ‘War on Drugs’, hemp was outlawed in the 1970s along with it’s more gregarious cousin marijuana. Hemp plants were sensationalised by the media, politicians and corporations as being responsible for poor health and rebellion whereas in reality hemp itself has zero drug value.

Synthetic fibers made from chemicals such as nylon and polyester became mainstream in the 1950s thanks to marketing, and mixed with the controversy against hemp made way for mass produced, cheap clothing that we know today as fast fashion.


Modern day

‘With the recent changes in the regulatory environment AgriFutures Australia has identified hemp as important emerging industry... to coordinate and to develop business models that will unlock the potential of this crop.’ John Harvey, Managing Director AgriFutures Australia, Australian Industrial Hemp Conference

With the twin worries of climate change and waste, hemp has (rightfully) started to come back around as the need for alternative eco-friendly materials is in growing demand. In America, campaigners have worked hard to finally legalise hemp and marijuana plants to be grown in 8 states, and in Australia there have been recent changes to allow the cultivation of hemp.  

Perhaps the best part about hemp’s second coming is the versatility and variety of what it can become. Popular brands are starting to embrace hemp as the go-to eco fabric and expanding product possibilities. Plus hemp can be blended with other materials such as cotton or tencel, to be softer and turned into a wider range of clothing, from dresses to jumpsuits. This means product with all the best properties, yet a smaller eco-footprint that still looks cool!

160 GSM Hemp / Organic Cotton Tees for him and her by Citizen Wolf


The Future of Hemp

America and Australia are unfortunately quite far behind in the hemp textile industry, with China currently responsible for growing the majority of the global crop. Cotton currently still dominates the market, worth around USD 52.77 billion in exports. However with growing interest and brand development, the hemp industry will keep expanding with a predicted market worth of around USD 10.6 billion by 2025.

For Australia to push forward on eco-friendly hemp, we need everyone on board. As a consumer, educate others and be ahead of the game by purchasing hemp which means brands like Citizen Wolf can keep investing in this truly magical material.


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