Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

We've emailed your discount code to

Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

We’re big fans of serendipity here at Citizen Wolf and many of wins over the years feel like they've been down to good timing.

Sometimes we make ourselves feel better by remembering the famous words of the Roman philosopher Seneca who said, “Luck is what happens when preparation meets opportunity”, but there's plenty of funny coincidence in how things seem to happen...

And the story of how our co-founder Zoltan ended up on the Forward Thinking podcast is one for the ages!

“Luck is what happens when preparation meets opportunity.” - Seneca

Brendan Hill from Metigy saw one of our instagram posts featuring our resident wolf Maggie. Being president of the Inner West Goldies group himself, he sniffed a non-union approved release form and investigating further, was intrigued by how such a fine looking pooch was not only 'managed' into every photoshoot but also put to work everyday at the grindstone of fashion retail… ;)

Honest almost to a fault, those who know our co-founder Zoltan know that he loves to swear, doesn’t mince words and definitely doesn’t shy away from shedding light on how tough the reality of start-up life can be.

So if you’re interested in Golden Retrievers, why dogs in the office are good for serotonin or even perhaps about the Citizen Wolf origin story and how Eric and Zoltan decided they were both naive enough and smart stupid enough to reinvent the fashion industry... then take a few minutes to listen to this wide-ranging interview that goes well beyond marketing geek (though there’s plenty of that too).

And if you're so inclined you can get the full transcript of the interview here.

Magdalena Paloma Shrapnel Csaki aka Maggie The Goldie

Maggie in all her glory. She's in our St Peters factory every day so stop in and say hi or for bookings please call 0413 043 882 :P