Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

We've emailed your discount code to

Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

It’s Plastic Free July and as we try to go without, we’re reminded just how ubiquitous our petrol-based polymer 'friend' really is.

When it comes to Tees we've got it under lock and key – the trifecta of 100% natural fibres, biodegradable packaging and free repairs for life means that Citizen Wolf Tees are one less thing weighing on your mind this July.

We were intentional with our design decisions, and you were intentional with your purchase - and that’s something to be proud of ❤️

But we literally cannot move without noticing all the other places that single-use plastics abound. It’s actually scary to think how addicted we've become to petroleum products in only a few decades, and how difficult the fight to ween us off them is proving to be.

At times like this we take even more notice of people trying their hardest, which is why we love the team at ReCo and we're proud to collab with them this July to help tackle single-use plastic in the laundry and kitchen. 


Twin evils: single-use & microplastics

The world’s plastic problem can be (mostly) distilled to two things: single-use plastics and microplastics. Although single-use plastics eventually degrade to microplastics, we find it’s easier to treat them as two separate problems to know which corrective actions to take.

Globally, about 60% of the material that makes up clothes is made from petroleum; with a single load of laundry potentially releasing hundreds of thousands of these synthetic fibres as microplastics into our water, eventually reaching the oceans.

We release microplastics into our environment primarily through washing synthetic clothes.

What are the effects of these microplastics? Well, we don't know for sure because it's an evolving field of scientific research. But we do know they adversely affect marine life and have also been found in drinking water across the world.

Then there’s single-use plastic, which is also actually a great way of describing most polyester-based fast fashion. These larger pieces of plastic eventually get broken up or eroded away until they becomes microplastic in the intestines of our animal life.


One + One + One = Change 

There is so much plastic waste being generated globally that the infographics don’t even make sense anymore – the scale is literally unfathomable – and worse, only 30% of plastic containers are recycled in Australia.

To get some idea of the challenge, hit this incredible (and incredibly sad) data viz tool from Reuters that shows in real-time how many single-use plastic bottles are used around the world, it's mind blowing.

Reuters Data Viz – Plastics

Citizen Wolf x ReCo

Trying to take on the entirety of this issue is exhausting so remember what Sylvie Guillem said: one and one and one add up. For some that first step might be a keep cup, for others, it could be not buying veggies wrapped in plastic.

No one person can change the world, but one and one and one add up - Sylvie Guillem

Whatever stage you’re at, we’re in this together and if you want to learn more, the team at Reco have put together a list of tips as well as stacks more info into the plastic problem over on their blog.

We love the ReCo founders because they remind us that sustainability is about progress, not perfection.