Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

We’ll be the first to admit it: Citizen Wolf is not for everyone. 

While we started out with a desire to be a “mass brand” we quickly realised that in trying to be everything to everyone one, we’d end up meaning nothing to anyone.

Like any business, we are constrained by decisions made around time, money and quality. As the old adage goes, you can pick any two of them. At Citizen Wolf, we have unashamedly prioritised quality first, at the most reasonable price we could achieve. 

And what we mean by quality is simple: a perfect Tee for every individual customer without any compromises in fit, fabric, style or durability.

In the mass produced world we live in, Tees are a commodity product. And for many people, this is perfectly fine. “Good enough” is good enough. A $20 generic T-shirt that lasts six months is adequate.

Citizen Wolf is not the brand built for that market. Not because of snootiness or snobbery - we are actually fans of many of these brands (such as Uniqlo) ourselves. The truth is that it is a market that’s already well serviced and there isn’t much value in yet another copycat fashion brand.

But for what we call the “wolves” of the world - those individuals who want more than a generic casual Tee - their choices are significantly more limited. Their only real choice is to move up-market to more expensive designer Tees, with increasing difficulty in finding the perfect style and fit combination.

So Citizen Wolf is made for those individuals: to provide more choice and less compromise.

So who are our wolves? They are defined by the following qualities:


Wolves are opinionated. They’re comfortable with both people and ideas outside the mainstream herd. Wolves know exactly what they want and aren’t afraid to go out and grab it.


Wolves are characterised by a quiet confidence and derive self-esteem from within. They don’t need external validation and don’t wait for people to tell them what’s cool. They aren’t slaves to trends because they are too busy blazing their own paths.


Contrary to the popular myth, wolves are not loners but highly social animals with strong pack loyalty. And unlike sharks, wolves are true ‘citizens’ who care about their fellow men and have a strong sense of civic duty.


A wolf is someone you respect and look up to because they get things done. Wolves highly value their time and spend it on things that matter. Rather than dwell on obstacles and barriers, they conquer them. 


Wolves understand that value is not simply measured by a sticker price - it’s also durability over time and the satisfaction derived from a well made product. Quality trumps quantity every time.

In short, our wolves know exactly what they want. So Citizen Wolf was founded to provide it in the simplest, least frustrating way.

We hope to welcome you to our Pack.