Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

At Citizen Wolf we believe that looking good and doing good shouldn’t be mutually exclusive. And frankly, neither should style & comfort. 

But comfort is more than just sleeping well at night because you’re wearing your values. Fit preference is deeply personal, which is why we’ve always offered three distinct silhouettes in store. Unfortunately we’d never fully harmonised this instore experience with shopping online… until now.



“I’ve lived in the comfort of my oversized Tee working from home for the last few months, which has been a nice change from the tailored fits more suitable for the office ” - Steve McCann

Steve is just one customer, but he’s not alone. Time and again we hear from customers that don’t want their clothes too fitted but also don’t want to rock a potato sack either.

The simple fact is that clothes are both more sustainable AND more flattering when they are custom made to fit your body. And although Magic Fit® was designed for close fitting ‘tailored’ Tees, it also works incredibly well for more relaxed and oversized silhouettes. 

Tailored Fit

Relaxed Fit

Oversized Fit

Tailored Fit Relaxed Fit Oversized Fit
  • Custom Magic Fit® shoulder point
  • Tapered waist
  • Minimal tolerance through the body follows your curves
  • Custom Magic Fit® shoulder point + 5cm drop shoulder
  • Box (straight) waist
  • Comfortable tolerance through the body equivalent to one ‘size’ large.
  • Custom Magic Fit® shoulder point + 10cm drop shoulder
  • Box (straight) waist
  • Extra generous tolerance through the body equivalent to 4 ‘sizes’ larger.

“You want the items to be oversized in the correct places, like the shoulders and the waist. Otherwise, you’ll look like a schoolboy who’s not grown into his new school uniform yet, or worse, Donald Trump in a suit.” - stylist Sarah Ann Murray

Our classic tailored silhouette is perfect for the office or anytime you’re layering with a blazer. But many people prefer a looser fit due to personal style, or perhaps want more movement and air circulation over the summer months.

Magic Fit® guarantees that these looser silhouettes fit just right instead of leaving you with baggy shapelessness. For example the drop shoulder 5cm - 10cm on the relaxed or oversized styles is still custom and dynamically moved according to your Magic Fit® so that it hits perfectly on your shoulders, so that the sleeves hit exactly on your elbows.

And of course, regardless of silhouette, Magic Fit® makes sure that the length is custom to your body so the hem hits just right on your hips.



We believe the future of fashion starts with the perfect Tee. But we know that perfection is in the eye of the beholder, so once you've confirmed your Magic Fit® we save it to your account for ridiculously easy reordering. This way, you can be sure that every Tee will fit just right season after season and also across different silhouettes.