From May 1, our superfine Merino tees will be going up in price. So if you've been thinking about ordering one, or adding to your collection, now's the time.
What's happening?
Australian wool production for 2025/26 is down 12.6% on last season. Prolonged drought shrank flocks, and superfine Merino is already the rarest fleece category with the most demand. The result is raw wool prices up 40% in just the past six months.
Dollar price per bale of Australian Superfine Merino (source: wool.com)
Why is Superfine merino so special?
Our 17.5 micron superfine grade of Merino is among the finest wool on the planet. At 4-5 times thinner than human hair, the fibres trap a layer of air that keeps you cool in summer and warm in winter, allowing it to outperform heavier fabrics even though it's knitted to a light 150gsm weight.
The fineness also provides superior breathability, natural odour-resistance, luxuriously smooth texture and is virtually crease-free.
Sourced exclusively from non-mulesing Responsible Wool Standard (RWS) certified Australian farms also means real animal welfare, and a supply chain that doesn't cut corners.
Order Before May 1
This fabric is a fan-favourite fabric for good reason, being perfect for hiking, travelling and all-year comfort. We're not going to compromise on that quality by cutting costs, switching to inferior wools, or blending with lower quality materials.
Thanks to our close relationship with our suppliers, we've held off on any price changes until now, but our next fabric shipment will reflect where the market actually is. On May 1, short sleeve Merino Tees will cost $20 more, and long sleeve Merino Tees will cost $30 more.
So if you've been eyeing some merino to your wardrobe for winter, get in now before price go up.
SHOP: Womens Merino Tees
SHOP: Mens Merino Tees