Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Roughly 30% of clothing made annually goes to landfill unsold, often with the tags on and holes punched to make them unwearable whilst preserving brand equity.

If you didn’t know it already, the default business model in fashion is based on overproduction which drives the landfill crisis. It’s the dirty little secret at the heart of the industry that no one wants to talk about.

It’s completely insane, and it has got to stop if we have any chance whatsoever of combating climate change. Because according to Close the Loop, the textile waste that ends up in landfills can sit there for 200-plus years, "and as it decomposes, it emits methane — a greenhouse gas 84x more potent than carbon.”

The good news is that the solution is really simple – make only what you sell.

5 little words with the power to completely transform an industry, and that’s exactly what we’re doing here at Citizen Wolf. Which is why we’re fond of saying that if you’re not on-demand, you’re not credibly sustainable.



Off cut scraps | Citizen Wolf

Landfilling perfectly good, brand news clothes is a huge part of the problem but it’s not the whole of it. Every single year 60 BILLION m2 of fabric off-cuts also go from factory to landfill. We’re out to prove this fabric is not worthless and we thought – if you can’t beat ‘em, join ‘em! Literally.

Every single Magic Fit® Tshirt at Citizen Wolf is made on-demand to fit your body using our state of the art laser cutter. We're extremely diligent at minimising fabric offcuts during the nesting (aka markup) process, but even still we create a lot of waste - approximately 70 kg every month - which piles up pretty quickly...



Zero Waste Totes are sorted into limited colours | Citizen Wolf

We launch a new colour every fortnight, and so when it comes to colours for the Zero Waste Tote, we have everything under the sun. But just throwing random colours together never works, and after much trial and error we settled on a limited palette of tonal colours for the Zero Waste Tote in 4 colourways: ‘mostly’ red, ‘mostly’ green, ‘mostly’ blue and ‘mostly’ black.



Made by Hand | Citizen Wolf

The final step is the highly manual process of combining these similarly coloured pieces of fabric into a unique patchwork. It's time consuming and really a labour of love. Once we have the exterior shell, we attach an external screen printed pocket (so you can wear those values loud and proud!) and then add a lining made from upcycled City of Sydney event banners that are also rescued from landfill.

The result? Our famous Zero Waste Tote, each one a completely unique patchwork that creates a functional and planet friendly statement piece for every occasion.





Our Trash, Your Treasure | Citizen Wolf

What you wear really does tell a story. Not just about how it was made, but also as a statement about the type of world you want to live in. And you can’t get much closer to sporting your values in style than our Zero Waste Tote.

Each one is already unique, but if you want an extra special sample, we’re holding a series of DIY Zero Waste Workshops for Fashion Revolution across the weekend of April 24-25. You can choose your own colours, sew your own patchwork and take complete ownership over your very own Zero Waste Tote under the guidance of our staff right here in our St Peters factory.

Numbers are strictly limited, so be there or be square... because we all know the future of fashion is circular!