Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

For those of you that have avoided the papers recently, you may have missed the UN’s IPCC report on climate change. The report dramatically emphasized that without large-scale action, we have less than 12 years left until there’s irreversible damage to the environment. Bye bye wildlife, clean oceans and breathable air!

With the fashion industry being a major contributor to global warming, innovative change is essential.  Good Design Australia awards innovative design, with Fashion Revolution winning ‘Best in Class’ 2018 for its important role campaigning for human and environmental change in the fashion industry. Fashion Revolution, set up post Rana Plaza collapse in 2013, has been demanding greater transparency and improvement in supply chains specifically in workers rights and environmental issues.

As part of this award, Fashion Revolution also won the MAAS Design Award 2018 and with it, an exhibition at The Powerhouse Museum in Sydney. The four brands showcasing the future of fashion include KITX, A.BCH, Rachael Cassar and Citizen Wolf!


Citizen Wolf x Fashion Revolution at The Powerhouse Museum Sydney

Citizen Wolf x Fashion Revolution at The Powerhouse Museum Sydney


Here at Citizen Wolf, we are redesigning people’s relationship with clothes for a positive impact. With one third of all clothing sold every year worn once or less, we created an innovative life cycle for wardrobe classics to last longer. We have a fast 3-step process to slam-dunk a made to measure tee to you, which last with free repairs. Oh, you can also be safe in the knowledge that your garment is certified with Ethical Clothing Australia, having been made in our inner city Sydney factory which you can visit through the week.

We are exceptionally honoured to be on display alongside change makers in the fashion space. Get yourself to the Powerhouse before March 16, full details below.  

Exhibition: Good Design Awards 2018: Fashion Revolution Australia

Dates: 22 September 2018 – 16 March 2019 (open daily 10am – 5pm)

Location: Powerhouse Museum 500 Harris St, Ultimo NSW 2007

Cost: This exhibition is free with museum entry