Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

It's Mardi Gras so bring on the drag queens, floats, and non-stop music. There's a sense of community, unconditional love, and pride as the nation celebrates how far we've come while remembering how far we have to go. The Mardi Gras of today - a glittery rainbow-filled celebration - didn't always look like this. The first Mardi Gras marked the anniversary of protests which were met with deeply entrenched, aggressive discrimination and police brutality.

How it started

At the end of the 60s in New York, the Stonewall uprising began when members of the queer community (who were legally not allowed to be in relationships) violently resisted police officers raiding the safe space and arresting anyone who wasn't wearing ‘gender appropriate clothing’. This moment was a pivotal turning point for queer liberation. 

Members of the Gay Liberation Front hold a rally in Grant Park on April 16, 1970.

Members of the Gay Liberation Front hold a rally in Grant Park. Chicago Sun-Times collection/Chicago History Museum

The first Australian Mardi Gras took place in the late 70s to stand in solidarity with those in San Francisco who were fighting a legal initiative to remove all gay people from the schooling system. This year's Mardi Gras marks the 44th consecutive year of celebrating, protesting, and continuing to fight for socioeconomic equality for the LGBTQI+ community.


The Mardi Gras of today still calls for change because, while achieving marriage equality was a landmark moment, there's still so far to go. Queer people are still more likely to be harassed and assaulted, more likely to experience depression, and continue to face intense discrimination.

So, if you want to support the queer community this Mardi Gras season, here’s how.

    Be an ally all year round

    This is the most important thing you can do. While it’s fun to be an ally when the rainbow flags are waving and the music's blaring (the queer community knows how to throw a good party), the queer community need you most when it’s the least fun.

    They need you when schools, families, institutions, government members and the public discriminate against people because of who they are, and who they love. They need you when there’s risk of violence. They need you when it’s your friend, co-worker, or family who’s spewing hate - even if it’s subtle. 

        Donate to grass-roots organisations

          A lot of big brands get into ‘rainbow capitalism’ this time of year, pledging to donate a small portion of their profits to the LGBTQI+ cause. Often though, these brands use this as a distraction from unjust practices, and most importantly, you can donate directly to a grass-roots organisation led by queer people themselves.

          We love Black Rainbow and Minus18.


            Learn the facts

            While the infographic below is dated, reporting from 2021 shows these issues still remain prevalent. Today, the queer community are nearly six times more likely to face depression, and almost 40% of the queer community have faced abuse from their own family. Transgender people aged 14-25 are fifteen times more likely to attempt suicide

              Understanding the history of the queer liberation movement as well as the struggles facing the community today, is deeply important to being an ally. Voices of support need to be informed and continually learning.

              Face the facts lesbian, gay, bisexual, trans and intersex people statistics

                Make sure your allyship is whole

                  To stand with the queer community means standing with all of the community. It means to stand with the Aboriginal community, with sex workers, and with more marginalised members of the LGBTQI+ community who are often less supported such as trans and intersex people.


                  Australian Senator Penny Wong – who is gay – expressing joy and relief when gay marriage passed into law in Australia. 

                    Vote with the queer community in mind

                      The people who run our country have the power to make life better and safer for the queer community, or to do the opposite. Remember this when you get to the voting booth.


                      Happy Mardi Gras! Let's celebrate what's been overcome and the joy of the queer community – all while working for greater safeties and freedom for those in it.