Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

We've emailed your discount code to

Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Terms & Conditions

Win $1000 worth of Custom Fit T-Shirts from Citizen Wolf

  1. General

(a) Citizen Wolf Pty Ltd is the “Promoter”.

(b) Information on how to enter forms part of these Terms and Conditions.

(c) By entering Win $1000 worth of Custom Fit T-Shirts (the “Promotion”), promoted by Citizen Wolf (the “Promoter”) you agree to these Terms and Conditions and any other applicable terms as advised by Citizen Wolf.

(d) For the purposes of these Terms and Conditions, Citizen Wolf includes its parent companies, related and subsidiary companies, past present and future officers, agents, representatives, and employees.

  1. Entry requirements

(a) Eligibility: To enter the Win $1000 worth of Custom Fit T-Shirts from Citizen Wolf Competition (the “Promotion”), entrants must be residents of Australia or the United States and aged 18 years or older. The agents, contractors, employees and family members (defined as parents, children, siblings and spouse and their respective spouses, regardless of where they reside) of Citizen Wolf and those living in the same household are not eligible to enter the competition.

(b) To be valid, Entries must be received no later than December 13th, 2019 at 11:59 PM (AEST).

(e) Entry Conditions: The authorised account holder of the email address used to enter the Promotion is deemed to be the entrant. Only one entry permitted per person.

Citizen Wolf reserves the right to verify the validity of entries and entrants (including an entrant’s identity, email, age and address) and to disqualify any entrant who submits an entry that is not in accordance with these conditions of entry.

Incomplete or illegible entries will be deemed invalid. Any incorrect entrant details submitted may render the corresponding entry invalid. It is each entrant’s responsibility to inform Citizen Wolf if their personal details change prior to the Winner Notification Date.

(d) Winner Selection and Judging: There will be one (1) winners (one winner from Australia).

Potential winning entrants will be contacted via email. If a potential winning entrant is determined by the Promoter to be unqualified to participate in this Promotion or does not respond to the Promoter’s correspondence within 24 hours, the potential winning entrant will be disqualified and a new potential winning entrant will be selected based on chance. Citizen Wolf will not be liable to any prize winner who cannot be contacted at the details provided. The decision of the judges is final and will not enter into correspondence or communication regarding the judges’ decisions.

(e) Required Documentation: The winner will be requested to provide full contact details: full name and email address. If the winner fails to provide the full information in the manner requested they will not be eligible for the competition prize.


(f) Publicity: The winner of this competition agrees that their identity including the entrants name, may be disclosed in winner announcements on Citizen Wolf’s Instagram and Facebook Accounts and promotional material, without further payment or compensation.

  1. Exclusion of Liability

(a) If this Competition is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, the Promoter reserves the right, in its sole discretion, to the fullest extent permitted by law (a) to disqualify any entrant; or (b) subject to any written directions from a regulatory authority, to modify, suspend, terminate or cancel the promotion, as appropriate.

(b) Any cost associated with accessing social media platforms and mobile applications is the Entrant’s responsibility. The Promoter is not responsible for technical, hardware or software failures, malfunctions, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmissions or unforeseen schedule changes that may limit an entrant’s ability to participate in the Promotion, even if caused by Promoter’s negligence. Entries generated by script, macro or other automated means or with the intent to impair the integrity of the Promotion will be void. Promoter has the sole discretion to modify, cancel or suspend this Promotion should viruses, bugs, unauthorized human intervention or other causes beyond Promoter’s control affect the administration, security or proper play of the Promotion or Promoter otherwise becomes incapable of running the Promotion as planned. Promoter is not responsible for changes to entrant’s contact information. Any individual who attempts or otherwise encourages, directly or indirectly, the submission of false entries, as determined by Promoter, will be disqualified. Promoter has the sole discretion to disqualify any entrant who tampers with the entry process. Promoter has the sole discretion to disqualify entrants who violate these Official Rules, tamper with the operation of the Promotion or engage in any conduct that is deemed detrimental or unfair to Promoter, the Promotion or any other entrant. Promoter has no obligation to return any entry consideration, if applicable, submitted by a disqualified entrant.

(c) Except for any liability that cannot be excluded by law, the Promoter (including its officers, employees and agents) excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the competition, including, but not limited to, where arising out of the following: (a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorised access or third party interference; (c) any claim or offer that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter; (d) any variation in gift value to that stated in these Terms and Conditions; (e) any tax liability incurred by a entrant; or (f) use of a Prize.

  1. Prizes

(a) The prize cannot be used in conjunction with any other offer.

(b) Citizen Wolf will not be liable for any loss or damage whatsoever which is suffered (including but not limited to direct or consequential loss) or for personal injury suffered or sustained, as a result of taking any prize under this competition.

(c) If a prize referred to in this competition becomes unavailable for any reason Citizen Wolf reserves the right to substitute that prize for a similar item of similar value.

(d) Prizes are not transferable or redeemable for cash. Citizen Wolf accepts no responsibility for any variation in the value of the prizes.

(e) The one (1) winner of the competition will receive an AUD $1000 Citizen Wolf voucher to spend on online at Citizen Wolf www.CitizenWolf.com.au.

(f) Taxes on prize, if any, are solely the responsibility of the winner.

  1. Intellectual Property

(a) Citizen Wolf may publish, adapt, communicate or otherwise use the entrants’ winning submission and/or prize winners’ names for advertising and publicity purposes in any media in perpetuity without needing to provide additional compensation.

(b) The Promoter collects personal information in order to conduct the promotion and may, for this purpose, disclose such information to third parties, including but not limited to agents, contractors, service providers, and prize suppliers and, as required, to Australian regulatory authorities. Entry is conditional on providing this information. The Promoter may, for an indefinite period, unless otherwise advised, use the information for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. Entrants should direct any request to opt out, access, update or correct information to the Promoter. All entries become the property of the Promoter. 

(c) Please note that entry into this competition is deemed automatic consent to be added to the Citizen Wolf database.

  1. Warranties

(a) Entrants warrant and represent to Citizen Wolf that nothing in any entry to any competition infringes the rights, including copyright, of any third party and is not defamatory or obscene and does not breach any state or commonwealth law.

(b) If Citizen Wolf becomes aware that a prize winner is in breach of any warranty contained in these Terms and Conditions, Citizen Wolf may deem that prize winner ineligible.