Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

January 26th is a day of mourning for Aboriginal and Torres Strait Islander people due to the devastating harm caused by colonisation. It is not the date to celebrate, so we encourage you to spend the day learning more about the ongoing impacts of colonisation on First Nations people, and adding your voice to the #changethedate campaign.

We, the people, have the power to effect change – witness the Aboriginal flag is finally free after a two year campaign – so let's fight to change the date to one we can all celebrate.

 Here are 5 reasons why we don't celebrate on January 26th.

"The fate of 3% of our population rests in the hands of the other 97%" - Summer May Finlay


We don't celebrate genocide

When the British first arrived in so-called Australia just 234 years ago, they knew people lived here, but they declared it 'terra nullius', or 'nobody's land' anyway. They did this so they could colonise it. In the 10 years that followed, it's estimated that 90% of the First Nations population were violently murdered, killed by introduced disease or through other impacts of colonisation.



We don't celebrate forcibly taking children from their families

Policy from 1910 to 1970 saw many Indigenous children forcibly taken (stolen) from their families. This horrific, deeply racist practice was done as white people tried to force the disappearance of the entire Indigenous community by raising children 'white' and 'breeding out' Indigenous traits. The impact of this is still felt through intergenerational trauma and a loss of cultural connection, with children continuing to be taken taken from their families today.



We don't celebrate violence

Violence against First Nations people never ended and the Aboriginal and Torres Strait Islander communities still face violence at disproportionately higher rates than the wider Australian community. Since colonisation, Indigenous women have endured sexual violence, and today, 30% of domestic violence hospitalisations are from the Indigenous community. Similarly, police brutality against Aboriginal people is extremely high, and in the last 3 decades, there have been at least 500 Indigenous deaths in custody. Often, these people are unjustly incarcerated.



We don't celebrate oppression

Despite the violence and trauma inflicted on the Indigenous community whose land we stand on, we are still not allowing the community guide us on how to do better. Today, our government has only 5 Indigenous parliamentarians in it, out of 151. If we are to create an Australia worth celebrating, it needs to be one which values and respects the leadership and wisdom of the Indigenous community.



We don't celebrate stolen land

Sovereignty was never ceded – the Aboriginal and Torres Strait Islander people never gave white people ownership of this land; it has been stolen from them. The Australian Government is the only Commonwealth Government which does not have a Treaty with it's Indigenous people and white Australia continues to harm First Nations people, and the land for which they care so deeply. This is not something to celebrate.