Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


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Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


La Niña must be snoozing this week because the summer heat has finally hit! Perfect timing to dive into why wearing wool is the most comfortable way to get through the hottest days of the year, counterintuitive as that may seem.

With a heritage stretching all the way back to 10,000 BC, wool is a fibre that has withstood the test of time – but not all wool is created equal. The difference is night and day between the heavy, itchy wool of grandma’s winter sweaters and our luxuriously lightweight Superfine (17.5 micron) Merino wool which is comfortable year round no matter where you live.

 

WHAT’S SO COOL ABOUT WOOL?

“Wool fabrics can move 25% more moisture away from your skin than polyester, equivalent to an ambient temperature drop of up to 4° Celsius.” - Woolmark

The Merino is one of the world’s most ancient breeds of sheep with a fleece built for to withstand extreme temperatures from -15°C all the way through 35°C. The magical performance of Merino as a fabric comes down to a quirk of evolutionary engineering that allows it to deal with heat and moisture in a unique way.

Think of it like Mother Nature’s aircon.

 

THERMO-REGULATION (HEAT)

When it comes to keeping cool (or warm for the matter), thermo-regulation is key and the natural curl of the Merino fibre – also known as the ‘3D crimp’ – makes it act like a second skin creating a pocket of air between your skin and the fabric, helping to regulate your body temperature.

Even if you don't understand the mechanics, we’ve all experienced this air pocket keeping us warmer in winter. Counterintuitively it also helps to keep you cooler in summer by letting vapour to pass through the microscopic pores of the fibre, thus conducting heat away from your skin.

It's like the fabric version of your insulated Keep Cup which nails both a flat white and an iced latte – keeping both at just the right temperature.



 

 

BREATHABILITY (MOISTURE)


It’s this buffer – really a micro-(micro-)climate – between the fabric and the skin which works to stabilise not just temperature but humidity as well. Merino clothing is also more breathable than other fibre types, absorbing and releasing twice as much moisture vapour as cotton and up to 30 times as much as polyester!

Merino can even absorb and retain up to 30% of its own weight in moisture and still feel dry to the touch. And according the Woolmark, "Wool fabrics can move 25% more moisture away from your skin than polyester, equivalent to an ambient temperature drop of up to 4° Celsius".

In fact, the hotter and wetter it gets outside, the cooler and better you feel when wearing wool. We know this sounds crazy but it's true, and the ultimate reason that Merino is ideal for the humid afternoons of an Aussie summer.

“Merino can absorb (and release) twice as much moisture vapour as cotton and up to 30 times as much as polyester!” - Woolmark

 

ODOUR RESISTANT

If all that wasn’t enough, Merino is also naturally anti-microbial and odour resistant. The fibres’ unique chemical structure is able to absorb and lock odours in wear after wear. 

This is equal parts socially acceptable and also environmentally friendly because it means less washing than other fibres like cotton. And in a feat of engineering even Elon would applaud, the captured odours are only released through the process of washing. Yes, really!

If you’ve read this far, you’ll understand that we’re just a little bit in love with nature’s wearable HVAC system. Which is why we’ve launched two of our fave summer colours in Merino for the first time ever - Goji and Deep Teal.

 

GOJI MERINO

The bright, ripe red with a cool blue base that your summer wardrobe has been waiting for – a confident yet classic colour certain to go into high-rotation.

Goji Merino Wool – limited edition for summer

 

 

DEEP TEAL MERINO

The lovechild of a vibrant warm blue and a revitalising cool green – the perfect statement colour for the warmer months.

Deep Teal Merino Wool – limited edition for summer