Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

From raging bushfires to worldwide BLM protests and the unprecedented pandemic, 2020 was one helluva year. The super-rich grew even more disgustingly wealthy while the rest of us binge-watched Gilmore Girls and tended to our succulents. 

Frankly, it’s a year most of us would rather delete from memory, but it’s also critical context for Pantone’s (in)famous Colour of the Year reveal for 2021... 

With a COVID19 vaccine just around the corner plus the demotion of a certain orange despot, there are plenty of things to look forward to this year. Then again, there’s also that little thing called the climate crisis which hasn’t magically gone away, not to mention the global recession or unequal access to the vaccine.

So we face 2021 with a highly unusual sense of unity, but also, trepidation.



Pantone COTY Illuminating Yellow + Ultimate Grey Tshirts

The initial instinct over at Pantone was to choose a bright, happy colour representative of a ray of hope following the dark despondency of 2020. But to do this would be neglectful of what we’ve piled up emotionally in terms of political, social and environmental catastrophe. It seemed we needed to find a way to impart hope for a brighter future, whilst still keeping one foot soberly planted in the real world. 

Their solution? Crowning two colours simultaneously – Illuminating Yellow and Ultimate Grey – the combination of which represent a healthy mental state we can adopt to move forward together.

“Each colour possesses positive qualities on its own. Ultimate Gray evokes feelings of dependability, resilience and wisdom. Illuminating is symbolic of light, energy and heightened awareness and intuition. The grey qualities, however, need the yellow qualities and vice versa.” - Laurie Pressman, Vice President of the Pantone Color Institute



Citizen Wolf x Pantone COTY21 - Ultimate Grey Tshirt

Ultimate Grey is an acknowledgement of steadfast natural elements, dependable and resilient. Not the colour of a darkened cliff or tempestuous sky, but instead closer to smoothed over pebbles, Ultimate Grey invokes a resolute and calm finality. 

It is the grey of wisdom and is especially versatile within your wardrobe, acting as a backdrop to virtually any other colour combination, season and skin tone.



Citizen Wolf x Pantone COTY21 - Illuminating Yellow Tshirt

Illuminating Yellow, on the other hand, is a joyous, youthful and bright solar yellow. It feels like the timely arrival of heat and energy that we need and is not a washed-out pale pastel, nor the egg-yolk of 2009’s COTY. 

Its warmth makes it easily wearable for most skin tones and it works best combined with faded blue denim, white or… (ultimate) grey. 



“The union of an enduring grey with the vibrant yellow expresses a message of positivity supported by fortitude. Practical and rock-solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope” - Leatrice Eiseman, Executive Director of the Pantone Color Institute

This isn’t the first time Pantone has chosen two colours, but it is certainly the most significant, representing an ideology that combines two very different yet complimentary perspectives. 

Will you choose bright, sunny optimism and an era of hope for 2021? 

Or will you choose the realist approach, grounded and ready to toll up your sleeves in the face of upcoming challenges? 

Even better, choose both – because it’s the lack of absolutes, the combination of these two colours working together that spreads a message of hope, purpose and wisdom as move into 2021.

And that is the real lesson we can all take from Pantone this year.






Citizen Wolf x Pantone COTY21 - Ultimate Grey & Illuminating Yellow Tshirts for him and her Pantone Colour of the Year 2021 – Ultimate Grey & Illuminating Yellow

Pantone COTY Illuminating Yellow Raincoat + Ultimate Grey Waterfall