Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

Choose the fit that suits your style.


Fitted through the chest and hips and tapered at the waist.


More room than our tailored fit but still shaped through the waist, plus 2cm of extra room in the chest and hips. The safe choice (pictured).


Cut straight down from armhole like a regular Tee with no shape through the waist and extra room across the chest and hips.

NOTE - graphic for illustration purposes.

This month Vogue Australia celebrates 60 years at the forefront of the local fashion industry, which seems like an incomprehensible eternity on the seasonal treadmill.

Whilst they are rightly looking backwards at everything achieved over the year in their documentary Vogue Australia: Sixty Years Through The Lens, the editorial team are also looking forwards into the murky future.

To celebrate the milestone Vogue has curated a list of sixty of Australian "agitators" that are "set to define the coming years" and we're incredibly honoured to say that Citizen Wolf made the cut!

In the words of Alice Birell:

2019 has a mood all it's own, with new voices joining the traditional choruses to create a better, bolder future. Here we sing the praises of the country's greatest agitators, those who are set to define the coming years - 60 for the next 60.

Vogue Australia | The Future Sixty, December 2019

Vogue Australia December 2019 cover


Much has changed in the last six decades, not least the shift from clothing built to last and worn for years through to 'single use' fast fashion and all the incredible environmental destruction that follows.

Our mission at Citizen Wolf has always been to hold up a mirror to the insanity of mass production and prove that a better way of making clothes is not only commercially viable but also desirable. Quite simply, we want the rest of the industry to follow our lead towards a future that is not only much better for the customer but also much better for the environment. 

We do this by combining algorithms to deliver custom fit at scale without the need for measuring tapes, with our on-demand factory in Sydney built from the ground up around single piece production.

We believe this is a blueprint for the future of fashion, and even better, it's here right now and we're doing it every day.

We often get mistaken for "just another Tshirt brand" which stings the ego, but it's fine because we know that Tees are just the proof of concept for a wholesale rethinking of the industry.

It's also really (really) nice when Vogue agrees.