Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

“We must plant 1 trillion trees in 30 years to absorb the last 30 years of our emissions” - ETH Zurich (Swiss Federal Institute of Technology)

It’s hard to fathom that the fashion industry is more of a threat to our natural world than both the aviation and maritime industries combined, but it's true. Fashion is responsible for a whopping 10% of annual global emissions today but even worse, these emissions are forecast to rise 50% by 2030 according to the World Bank.

Citizen Wolf exists to re-engineer the way clothes are made at scale to save our planet. Manufacturing every single Tee on-demand means we emit 48% LESS carbon vs the legacy fast fashion industry. Plus, our process is zero waste meaning nothing ever goes to landfill.

Whilst reducing emissions is critical, we’re too far gone to think that’s all we have to do. It’s no secret that we also need to invest in carbon capture technology to solve the macro problems of climate change, and the best CCS (carbon capture & storage) technology we have is Mother Earth’s ancient invention – trees.

That’s why for the month of March, we’re taking part in Jimmy HalfCut’s PSS Fitness Challenge to fundraise money for reforestation projects.



Jimmy HalfCut

“We can grow our hair back, but the reality of growing back Gondwanaland? You can’t. So we’re protecting the land that’s remaining and getting on with regeneration.” - Jimmy HalfCut

The man behind the PSS mission is Jimmy HalfCut... and no, his electric razor didn’t run out of juice mid-shave! Believe it or not, this is his everyday – a visual representation that 50% of the planet’s wildlife and plant species are on the verge of extinction as a result of the Anthropocene

For obvious reasons his beard also acts as a conversation starter helping Jimmy raise awareness about the HalfCut movement – which protected 35 acres of the Daintree Rainforest last year after raising $361,504 dollars. No small feat.



Jimmy’s challenge is to do 30 push-ups (P) + 30 sit-ups (S) + 30 squats (S) everyday for 30 days across March. And every dollar donated will go towards planting one tree and assisting natural regeneration in the Daintree Rainforest and Atherton Tablelands.

Why? Because the issue of deforestation is especially close to home here in Australia, having lost 25% of our rainforest and 45% of our open forest in the past 200 years. In fact, we’ve lost more than 100 unique species since Captain Cook arrived.

PSS Challenge Team Citizen Wolf

"We’ve lost more than 100 species since Captain Cook arrived."



Don’t stress, we’re not asking you to do any jumping jacks! We’ll take care of the physical part, all we're asking is that if you have the means, please consider donating to Team Citizen Wolf.

Every dollar counts, literally, with $1 planting 1 tree. Because a healthy planet equals healthy humans (and vice versa). Let’s do this.



 Donate now help us plant trees