Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Fashion Revolution is ‘celebrated’ every year in the week surrounding April 24, the anniversary of the 2013 Rana Plaza disaster in Bangladesh – aka the 4th largest industrial disaster in history where over 1100 garment workers lost their lives making cheap clothes for the world’s biggest brands.

The industry has changed for the better since, but not nearly enough.

The pace is glacial – there's simply too many vested interests for systemic change to occur as fast as it needs to. Which is why we’re thrilled to be supporting the local chapter for the fourth year running in their mission to force brands to be more transparent via the consumer pressure of #WhoMadeMyClothes.

“We believe in a global fashion industry that conserves and restores the environment and values people over growth and profit.” – Fashion Revolution



Last year we ran the second series of Zero Waste Tote workshops in our factory based around a simple idea – spend a few hours patchworking our jersey offcuts into a hyper-personal, gorgeously handmade tote bag like this:

Citizen Wolf Zero Waste Tote Workshop 2019

They were a huge success, but for one pretty massive drawback – each workshop was limited to only 8 people due to availability of sewing machines.

And though Singer Australia kindly supplied a bunch of overlockers to extend numbers, there’s still only a finite amount of table space within the factory for cutting. 

So we did the logical thing and added more sessions – more people could now access the workshops but even still our numbers were restricted because it’s only feasible to run 3 sessions in a day.

Due to COVID-19 we obviously can’t run these workshops in this format this year which has forced us to pivot into something new, and dare we say, better… 



“Necessity is the mother of all invention” – Plato (attributed)

Cancelling everything this year was the easy decision but it just didn’t feel right when our friends at Legacy Summit (among many others) managed to pivot their products in response to COVID-19. 

We knew we had to step to the plate and create something better, so we’re thrilled to introduce the sew-at-home DIY Remote Tote:

Citizen Wolf DIY Remote Tote Workshop 2020

Sew it yourself any time or tune in to one of our Instagram Live ‘sew alongs’ on Saturday, April 25 and do your bit for Fashion Revolution 2020. The silver lining, of course, is that there’s now no upper limit on how many people can join in the fun!

Tickets include 1x DIY Remote Tote in the colourway of your choice plus shipping within Australia (regular or express).




Citizen Wolf DIY Remote Tote Workshop 2020

Don’t have a sewing machine? Or perhaps just want to know how the sausages are made?

Either way, tune in to our COVID-19 inspired Remote Factory Tour on Wednesday, April 22 at 11 am. Our Co-Founder Eric will walk you through the process of making a Magic Fit® Tee from start to finish so you can see for yourself exactly how things are done in our ethically accredited workshop.

Tickets are via donation with all money raised given to Fashion Revolution to continue their incredible advocacy work around the world.




Citizen Wolf x Singer Australia – SAVE $25 on your new overlocker!

Finally, we’re thrilled to partner again this year with Singer Australia but instead of borrowing machines for the IRL workshops, they’ve instead very kindly offered a $25 discount on any new overlocker purchase for anyone wanting to up their DIY game.