Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Why wear blue? Well, it looks great and is incredibly easy to wear – transcending both gender and season as well as suiting all skin tones.

Both Miles Davis and Joni Mitchell made classic albums about the colour, perhaps because it’s known to not only invoke calm, but also help with productivity. Blue is present in 53% of all national flags (second only to white) and blue suits are worn by politicians to convey a steady hand without being grim. Oddly though, “blue” can also convey sadness.

Blue has a fascinating history, but this year in particular, blue takes on special relevance.



While 2020 was the Chinese Year of the Rat (and general bad vibes), 2021 is the Year of the Ox – a faithful friend, representing diligence, persistence, and honesty – three values we can all get behind.

People born under the Ox (61, ‘73, ‘85, ‘97 and 2021) are said to be industrious, cautious and helpful and blue is their lucky colour, providing career success and good fortune.

Get lucky this Chinese New Year of the Ox with blue | Citizen Wolf

"According to Chinese tradition, when the Year of the Ox kicks off on February 12th, blue will provide some with career success and good fortune."

A blue to suit every occassion, skin tone and mood | Citizen Wolf

Whether or not the Ox is your zodiac, we all could do with a little more blue in our lives. And here at Citizen Wolf we’ve got a blue for every occasion, skin tone and mood – from vibrant Majorelle, to evergreen Midnight, classic Navy, user-friendly Faded Denim or expressive Deep Teal.





Regardless of your zodiac sign blue has a fascinating past. Outside of the ocean, the sky, blue jays and butterflies, blue is rare in nature.

Due to the scarcity of natural ingredients which could be used to create blue dyes and paints, ancient artists didn’t frequently use the colour. Tones like red, yellow and black were their key pigments. Many ancient cultures didn't even have a word for blue (really!), for example Homer's Odyssey uses phrases like "wine-dark" to describe the sea.

Get lucky with blue this Chinese Year of the Ox | Citizen Wolf

The Egyptians considered blue a divine colour, which would protect the dead against evil.

Back then, many people weren't lucky enough to don the sapphire tint because the colour was expensive to import depending on where you lived. The Egyptians considered blue a divine colour, which would protect the dead against evil and reserved it only for the most important people – think King Tut's mask.

Things changed in the Roman era, where blue was the tone of the working-class due to the increase of international trade. In the eighth century, Chinese artists used cobalt minerals to paint those ceramics you can find at the museum. Later, in the Middle Ages, Europeans used blue in stained glass windows. At the same time, commoners wore cobalt clothing stained with the vegetable dye Woad, which comes from a plant of the same name.



Today, blue is everywhere, thanks in non small part to the success of Levi Strauss and his indigo jeans, another natural substance utilised for over 6000 years.

But this month, the first blue shade in 200 years is on the market. Named YInMn blue, it was discovered by researchers at Oregon State University. Admittedly, not exactly catchy, the name YInMn is derived from its constituent chemicals: yttrium, indium and manganese.

Meet YInMn Blue, the first new blue in over 200 years | Citizen Wolf

Thanks to its chemical makeup, YInMn is so durable, it doesn't fade, even in oil and water.

The discovery of the vibrant tone was actually a happy accident. Scientists were initially experimenting with new materials that could be used in electronics. When they heated the materials to 2000 degrees Fahrenheit, one of their samples turned out to be extremely blue in colour.

Thanks to its chemical makeup, YInMn is so durable, it doesn't fade, even in oil and water. The revolutionary colour is also heat-reflecting and UV absorbing. This makes it perfect for things like house paint which are subjected to sun, rain and snow.

Resembling the vivid azure of a Morrocan dye-house or the famous YKB (Yves Klein Blue), its not dissimilar from our limited edition Majorelle Blue.

What are you waiting for?






Magic Fit® Tshirts in Faded Denim | Citizen Wolf




Magic Fit® Tshirts in Majorelle Blue | Citizen Wolf




Magic Fit® Tshirts in Midnight Blue | Citizen Wolf




For the rest of us not lucky enough to be born during the Ox years, white and silver are also lucky colours for 2021. Both tones represent purity and wealth.

If you don’t wear silver or white, here are a few more customarily pleasing colours.

Overall, Chinese culture considers red, yellow and green to be positive tones. Red is one of the most popular colours in the country, used on flags, signs and lanterns. It also represents happiness, beauty, vitality, good luck, and wealth.

People wear red to weddings and other celebrations. Red envelopes containing money are also exchanged during Chinese New Year. This practice is a way of blessing someone with good fortune and keeping evil spirits away.

How about the other two? Well, green, like in many Western cultures, conveys health, harmony, nature and hope. Meanwhile, yellow corresponds to freedom, beauty and was a royal colour most commonly worn by the Chinese Emperor.

No matter what your colour, lucky or otherwise, Citizen Wolf has the tone and the fit to suit your style.