Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Did you know that many things we take for granted today began life in the navy? From GPS tracking nuclear subs in the 1960’s, to those pre-packaged ‘ready-made’ salads you buy which were developed by the U.S. Navy to send lettuce to Vietnam.

And throughout history, the navy has also played a hand in contemporary fashion as well. Brass buttons, pea-coats and bell-bottom pants all began life as naval uniforms. In fact, Bell-Bottoms were originally developed to allow deckhands to easily roll up their trousers to wash the deck, or to take their pants off quickly in the event of being washed overboard. Then in the 1960’s they were discovered in military surplus stores by rebellious youths and refashioned into the flares we associate with the Hippy movement.



The other sartorial gift from the navy is colour. And yep, you guessed it, the hugely popular namesake colour was named after the navy, being first used by the Royal Navy in 1748 for their officers’ uniforms and subsequently embraced around the world.

Navy Blue in the Royal Navy | Citizen Wolf

Many people erroneously believe that the colour was chosen because of its obvious similarities to the sea. But the real reason is far more prosaic and owes more to imperialism than it does to nature.  

Thanks to their colonisation of India, the British Empire now possessed huge supplies of Indigo. Unlike other dyes, “Indigo was not only plentiful and affordable but was particularly colour fast, outclassing other colours in withstanding extensive exposure to sun and salt water.” In short, it was the perfect dye for any uniform exposed to the elements on a daily basis.

The navy is also responsible for bringing another colour into mainstream fashion. A light grey colour with undertones of blue, variously known as ‘battleship grey’, ‘storm grey’ and ‘haze grey’. Whatever the navy calls it, we call it Admiralty Blue and it is the latest addition to our range of limited-edition colours. 

And as you’ve come to expect, there’s a fascinating history behind it. 



For much of naval history, camouflage was thought to be unnecessary. Cannons were notoriously inaccurate and, provided a ship kept a certain distance, they were pretty safe from enemy guns.

 Citizen Wolf | the evolution of the battleship into WW1

All that changed however, as R&D into naval arms meant that gun ranges increased exponentially. Now it became imperative for a ship to blend in with her surroundings. To this end, the Germans painted their High Seas Fleet a uniform shade of warm grey, whilst the French opted for a dark grey.

The British, however, embarked on a different tack.

By 1916, one fifth of the British merchant fleet had been sunk by German U-boats and Britain was in danger of being starved into submission. It was clear that something needed to be done quickly.

Since 1914, both British and U.S navies had been bombarded with ideas to make ships invisible. These ranged from the impractical to the ludicrous, and included covering ships in mirrors, disguising them as giant whales and making them look like clouds.

Even Thomas Edison got involved in the madness, coming up with a scheme to make a ship look like an island – Complete with sand and trees. It was, perhaps, a measure of naval high command’s desperation that this idea was actually put into practice. The S.S. Ockenfels, however, only made it as far as New York Harbor before a canvas covering blew away and everyone realised what a stupid idea it was.



In 1917, Norman Wilkinson, a talented British artist (one of his paintings was on the Titanic) and commander of a patrol boat came up with a novel and somewhat startling solution to the problem.

Citizen Wolf | Norman Wilkinson's dazzle ships

His insight was that rather than hiding a ship, (pretty impossible considering it belched smoke,)  instead, hide its intentions. Break up her form so that submarine officers would find it hard to work out which way she was heading and what her size was.

Citizen Wolf | how Dazzle camouflage worked

The British High Command, bereft of any better ideas, decided to give it a try. Wilkinson was made head of the intriguingly named “Dazzle Section” and given a room, not in the admiralty, but in a suite of disused studios at the Royal Academy of Arts.

Here, he and his team set about creating designs to transform sober-hued battleships into what one bemused onlooker described as “floating cubist paintings.” The Americans quickly followed suit, and by 1917 Dazzle ships were a regular, if somewhat confusing sight, in the North Atlantic.

Citizen Wolf | Dazzle camouflage designs

Whether dazzle actually worked on not is anybody’s guess. The numbers suggest it made little or no appreciable difference. However, it did pave the road for Futurism, Cubism, Expressionism, and Abstract Art. And one can see, when looking at the ships decked out in their contrasting colours and asymmetrical lines, why Picasso was prompted to claim that Dazzle ships were his idea.

Citizen Wolf | Dazzle Pattern ship camouflage design

By the time WW2 rolled around, improvements in range finders and the use of spotter aircraft made dazzle camouflage somewhat redundant. It was still being used, though to a lesser degree.



Citizen Wolf | Modern battleship colours

After WW2, many of the world’s navies began painting their ships in various shades of grey, mainly because scientists proved it to be the best camouflage against sea and sky.  

The British opted for a shade called ‘Storm Grey’ which mimics the slate colour of their North Atlantic home waters. The American and Australians, however, opted forHaze Gray’ which reduced the contrast of the ships with the horizon, and de-emphasises the vertical patterns in the ship’s appearance.

It also has a low solar-absorbing formulation which reduces the surface temperature by 15-20 degrees Celsius. This takes the strain off on-board cooling systems, and also reduces a ship’s thermal signature, making it harder to detect with infra-red.



Speaking of cool, we reckon our Admiralty Blue Magic Fit® Tee will make you feel every bit as cool as a Haze Grey battleship. The only difference is, that whilst they’re designed to blend in, you are most assuredly going to stand out.

So get onboard with our latest cool colour, symbolising neutrality and balance. We guarantee you’ll make quite a splash.

Citizen Wolf | Men's Admiralty Blue Merino Turtleneck

Citizen Wolf | Haze Grey / Admiralty Blue

Citizen Wolf | Women's Long Crew in Admiralty Blue Merino