Pantone Colour of the Year 2019 T-shirt.

Choose Your Fabric & Pre-Order Living Coral Tees Today.


Pantone has just announced Living Coral as the colour of 2019 following their annual, wide-ranging analysis of colour trends across cultures. With an orange rather than (millenial) pink base, its warmth complements most skin tones. 


Our limited edition pre-order campaign means you'll be among the first trendsetters in the world to strut the shade of 2019 in the new year. What are you waiting for?

Retro simplicity.

Living Coral has roots in 1950s and ’60s Americana where you could see it in cars, kitchen appliances, accessories and fashion. Comforting and energizing at the same time, Living Coral is a salve in times of global uncertainty, the proverbial rose-tinted glasses made real.

Functionally modern.

Living Coral is also very functional, using a warmer orange base which complements a greater range of skin tones than the cooler pink base of Millenial Pink.

Naturally optimistic.

“The overriding influence [this year] was the environment. Top of mind was the arresting beauty we see in nature and the importance of preserving the environment… Think of coral reefs, they provide shelter and sustenance to marine life and here we are watching them disappear.” - Laurie Pressman, VP Pantone Color Institute.

How does the pre-order work?

If enough people pre-order and we meet the minimum threshold for the dye lot then we'll go ahead. If not you'll be refunded in full, so there's no risk.

How do I choose the style of Tee?

We'll be in touch after the dye lot goes ahead to discuss which style you want, whether it's reordering an old style or trying something new for the new year.

What's the difference between fabrics?

Weight and texture (and price). The 100% organic cotton is slightly lighter at 145 gsm with a uniform face and insanely soft hand. Whereas the 55% hemp / 45% organic cotton blend is 160 gsm with a visible texture akin to linen which gets softer over time.

How does Pantone describe the colour?

Laurie Pressman of the Pantone Color Institute explains that amid the doom-and-gloom tenor of world politics, people are turning to color to lift their moods: “Just as coral reefs are a source of sustenance and shelter, we see this colour giving us assurance and buoyancy in an environment that’s been shifting for 10 years.”

What can I wear with Living Coral?

Anything navy is a match made in hue heaven for coral and the darker the better, but you can easily pair black as well. The rule of thumb is let whatever else you're wearing sit back and allow the coral do all the living.

Is this a trend forecast?

Not exactly. Pantone describes their Colour of the Year as a "retinal reflection of the cultural moment" so it's not supposed to be a forecast so much as a distillation of now. Regardless it always and inevitably becomes the season's hottest colour so jump on it before everyone else and rock that 'in the know' look.

Pre-order Living Coral Now

Personal fit needs honest answers.

Magic Fit uses maths to create your custom Tee. It’s 94% accurate and risk free, because alterations are included. Your data is secure and will never be shared.

Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

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