It's time to reboot your relationship with clothes.
Love 'em or not, clothes are up there with food and shelter as basic necessities. You can't walk around naked, but why is it so bloody hard to find clothes that fit?
99.9% of fashion brands default to mass production, which means 7.6 billion humans of different shapes are forced into a handful of standard sizes. But these so called 'standards' actually fit less than 1 in 5 people properly (19% to be exact).
Tailoring is the answer, and it was pretty normal even as recently as grandma's generation. Unfortunately the traditional process is slow, expensive and clunky which is why tailoring is limited to fancy suits and wedding dresses.
Citizen Wolf is built on a simple yet profound idea - the clothes you wear everyday should be made for you.
Fashion wasn’t our background and when we started everyone in the industry told us we were crazy. We spent nine months in R&D and two years rebuilding the UX of tailoring to make it simple, scalable, fast and accessible. Plus we had to create the tech platform that powers our micro-factory from scratch because it didn’t exist. So yeah, maybe we are crazy but at least crazy gets shit done.
We believe that your entire wardrobe can and should be made for you. Because if you get exactly what you want, in your favourite fabric and it fits perfectly then you're guaranteed to love it. And if you love something you'll take care of it, use it more and repair it to make it last. This is what we mean by rebooting your relationship with clothes.
We're on a journey to make fashion better for you, better for the skilled artisans making your clothes and ultimately better for the planet.
T-shirts are only the beginning.
Zoltan Csaki & Eric Phu