The true cost of fashion:
66 billion garments landfilled
Every. Single. Year.

Citizen Wolf is the future that fashion needs:
Sustainably made clothes, custom-fit to every body.
It starts with the humble Tee

More than 'just' another Tee.

Custom made to fit.


The magic of technology makes it possible to make our Tees customised to every individual body.

Truly sustainable.


Producing on-demand is the only truly sustainable way of making clothes because nothing goes to landfill.
How it works

Any colour,
any fabric,
any time.

Because we custom make every single garment on-demand, stock issues are a thing of the past. You can have any colour in any fabric, at any time starting from $69.
Colours available right now:

21

Fabrics available today:

5

Custom made easy

Meet Magic Fit®
Your new tailor / bff.

No measuring tapes.


Magic Fit® is easy because there's no guessing and no measuring tapes. All we need are simple biometrics of your height, weight, age, and bra.

Fast & accurate.


Distilled from over 196 million data points, Magic Fit® instantly builds a mathematical model of your body that's more accurate than a human tailor.

Built for every body.


We know every body is different which is why we ask you to also tell us exactly what makes your body unique so we can tweak the fit to be perfect.

Free alterations.


And if your Citizen Wolf Tee isn’t the best you’ve ever owned, we’ll alter it for free until you won’t take it off!

850+ reviews from real people.

★★★★★

Ryan

I initially thought that the measuring system was a bit of a gimmick, but I decided to give it a go. When the T-shirt arrived, I was extremely pleased with the fit, the quality of the material and the cut. An excellent experience all round and I will definitely be buying more Tees from CW as the need arises.

The Short V Black / Organic Cotton 180GSM

★★★★★

Jillian

Genius! Can’t fault it. Beautiful, brilliant, can’t wait to order again!

THE SHORT V OLIVE / LIGHTWEIGHT COTTON

★★★★★

John Paul

Just got the shirt today and tried it on. FANTASTIC FIT. Also beautiful colour, and super comfy. I feel very happy... Way to go CW!

THE SHORT CREW KINGFISHER / HEMP ORGANIC COTTON

★★★★★

Jonathen

The magic fit online fitting was very impressive, it’s a great fit, and I usually struggle to find t-shirts that fit me right. Nice colour, nice material.

THE POCKET SCOOP BLACK / ORGANIC COTTON 180GSM

★★★★★

Susan

Love my Three Quarter Boat tee. The “Magic Fit” really does fit. Magic! Glad to be part of this Wolf pack.

THE THREE QUARTER BOAT WHITE / ORGANIC COTTON 145GSM

Over 850 reviews can’t be wrong, but if you’re still not convinced what if we told you that Magic Fit® won Australia’s most prestigious innovation award in the fashion impact category last year?
Citizen Wolf is “one of the most sustainable and transparent apparel companies in Australia”
Citizen Wolf is “using tech to solve one of clothing’s greatest pain points - fit”
Made from scratch

Ethically made
in Australia.

Your Tee is custom made on-demand within 10 days at our state of the art factory in Sydney which has been purpose built to make clothing one piece at a time. Better yet, the factory is open to the public so come and see how the magic happens!
Average days to produce a Tee in 2019:

6.3

This is not a drill

Wearing your values just got easy.

No Plastics


We only use organic cotton, hemp and pure merino wool to create our Tees because they are naturally bio- degradable and way more sustainable than polyester and other plastic fibres.

Carbon Negative


We’re constantly reducing our carbon footprint plus we 5x offset the remainder. It’s the least we can do for our only home.

Zero Waste


Because we make everything on- demand we have no stock and don’t landfill stuff when it doesn’t sell. We also upcycle our offcut scraps into our famous Zero Waste Totes.

Certified Ethical


We own our factory and have voluntarily opted-into the Modern Slavery Act. We’re also proudly certified by Ethical Clothing Australia which means every gets paid award wages or above.

48% less co2 than fast fashion.
5x carbon negative.

Because we make everything on-demand and we only use natural fabrics, we’re way ahead of the curve in terms of sustainability. And that’s just the way we like it.
CO2e from one
Citizen Wolf Tee (kg)

2.9

CO2e sequestered via offset from every Citizen Wolf Tee made (kg)

-11.6

What are you waiting for?

Save $10 on your first Tee.

Our promise

Free alterations & free repairs.

Shop Womens

Shop Mens

Offline? So are we.... come and say hi!

Visit our factory.

Magic Fit® means made-to-measure.

NO STANDARD SIZES

Magic Fit® to your unique body.

CUSTOM MADE IN SYDNEY

Ready within 10 days.

FREE ALTERATIONS

Perfect fit guaranteed.