Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

✅   Buy Tees with free repairs for life.
✅   Buy Tees made in Australia.
✅   Buy Tees custom made to fit your body.

Don't buy cheap tees,
designed to fall

~30 billion garments landfilled every year

Overproduction is the default.
Planned obsolescence is the default.
Costs you and the planet.
Don’t get tricked into buying cheap.

We’re collectively buying more clothes than ever before, but we’re wearing them fewer times before throwing them out. It’s a crisis of both landfill and carbon and it has to stop if we’re serious about solving climate change.

Premium Binding
replaces cheap rib.

Elasticated rib always goes floppy.
Binding never loses shape. Ever.

One of the main reasons people replace perfectly good Tees is when the neck ribbing gives out and goes all wavy. Our solution is simple – we avoid neck ribbing altogether by using what’s called a neck bind which lasts forever (really) and also creates a more minimal silhouette.

Naturally durable.
No micro-plastics.

Organic Cotton.
Organic Hemp.
Superfine Merino Wool.
NO polyester or petro-yarns.
NO microplastic pollution.

Every Citizen Wolf Magic Fit® Tee is 100% naturally biodegradable, made with sustainable fibres like organic cotton, hemp and merino wool. We never use synthetics made from petroleum (like polyester, acrylic or nylon) because there’s nothing sustainable about fossil fuels. The upside is less carbon emissions as well as zero microplastics clogging our oceans.

Got a hole?
We’ll fix it.

Free repairs for life (yes, really).
NO landfill.

We guarantee to repair any Magic Fit® Tee for as long as you want to keep wearing it. Why? Because the longer we all wear the clothes we already own, the better it is for the planet. It’s been estimated by WRAP UK that we can reduce the carbon footprint of our clothes by ~30% for every 9 additional months we keep wearing them.

Custom made with
Magic Fit® technology.

Height + Weight + Age = all we need.
94% accurate algorithm.
Free remakes.
NO measuring tapes required.
NO clunky returns.

Distilled from over 196 million data points, Magic Fit® builds a mathematical model of your body using only your height, weight and age. No measuring tapes. No body scans. No photos.

It’s been calibrated with tens of thousands of customers and is 94% accurate. And if your Magic Fit® Tee isn't perfect, we’ll remake it for free.

3000+ 5-Star Reviews.



I was a bit sceptical ordering clothing with no measurements, but my t shirt fit me perfectly! The fabric is high quality so I now know it will last and that makes me feel good.



At last I can buy tops online and not have to worry about returning because of wrong sizes. When do you start making pants??



One of the thing I love about Citizen Wolf is how much time it saves me: I don’t have to spend hours trudging round a shopping centre, hoping that I’ll find something that I like and that comes somewhere close to fitting - I just login into CW, order what I need and I’m done.
“Citizen Wolf is one of the most sustainable and transparent apparel companies in Australia”
“Citizen Wolf is using tech to solve one of clothes shopping's greatest pain points: fit”
“Citizen Wolf is a poster brand for ethical and sustainable fashion”
Citizen Wolf won Gold in the Fashion Impact Category, 2019

30+ Styles to suit every body.

Our range of style templates has something for any reason in every season. But you can also mix and match or change any detail – just let us know in your order notes.

After all, every Magic Fit® Tee is individually custom made just for you.