How does the pre-order work?
If enough people pre-order and we meet the minimum threshold for the dye lot then we'll go ahead. If not you'll be refunded in full, so there's no risk.
How do I choose the style of Tee?
We'll be in touch after the dye lot goes ahead to discuss which style you want, whether it's reordering an old style or trying something new for the new year.
What's the difference between fabrics?
Weight and texture (and price). The 100% organic cotton is slightly lighter at 145 gsm with a uniform face and insanely soft hand. Whereas the 55% hemp / 45% organic cotton blend is 160 gsm with a visible texture akin to linen which gets softer over time.
How does Pantone describe the colour?
Laurie Pressman of the Pantone Color Institute explains that amid the doom-and-gloom tenor of world politics, people are turning to color to lift their moods: “Just as coral reefs are a source of sustenance and shelter, we see this colour giving us assurance and buoyancy in an environment that’s been shifting for 10 years.”
What can I wear with Living Coral?
Anything navy is a match made in hue heaven for coral and the darker the better, but you can easily pair black as well. The rule of thumb is let whatever else you're wearing sit back and allow the coral do all the living.
Is this a trend forecast?
Not exactly. Pantone describes their Colour of the Year as a "retinal reflection of the cultural moment" so it's not supposed to be a forecast so much as a distillation of now. Regardless it always and inevitably becomes the season's hottest colour so jump on it before everyone else and rock that 'in the know' look.