Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Get $10 right now.

Join our pack and save a blue swimmer (aka ten bucks) on your first made-to-measure Tee.

OR SKIP

Made just for you.

Say hello to your Magic Fit® Tee! Please use the notes field below to tell us what makes your body unique and we'll adjust the measures accordingly.

CHEST 
WAIST 
HIP 
LENGTH 

✔ FREE alterations

✔ FREE repairs

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of

 $69  

with

Checkout

100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping

The Short Pocket Crew

The Short Pocket Crew

PICK FABRIC

Which fabric?

 

CHOOSE COLOUR

Magic Fit® technology.

Custom-fit to your body.

Free alterations.

Guaranteed perfect fit.

Carbon negative.

5x offset for every Tee.

Made in Australia.

Ethically certified.

Add a dash of detail.

The ubiquitous hero of every man's wardrobe, our classic short sleeve crew neck Tee has been updated with a pocket, adding definition to your shape and a dash of detail for a more casual vibe.

  • Crew neck
  • Point pocket
  • Short sleeves
  • Tapered waist
  • Curved hem
  • Custom-made

Custom made for your body with Magic Fit®

Magic Fit® replaces the measuring tape with mathematics. Input your height + weight + age (+ bra for women) and our algorithm builds a 94% accurate mathemagical model of your body shape and size, which we use to create your custom-fit Tee.

Learn How Magic Fit® Works

Sustainably made to order with 48% less carbon.

If it's not made on-demand, it's simply not sustainable. We make only what we sell in our state-of-the-art Sydney factory that 48% LESS carbon than fast fashion equivalents – only 2.9 kg CO2e / Tee. We then go five steps further and offset every Tee to be carbon negative.

Our Carbon Negative Commitment

Free alterations.
Free repairs.

Magic Fit® is more accurate than a human tailor but if your Tee isn't perfect, we'll alter it within the first 30 days. Guaranteed. After that, we'll repair your Tees for nix - all you pay is shipping. Why? Because for every additional 9 months we wear the clothes we already own, we reduce their carbon footprint by ~30% according to WRAP UK. Win-Win.

Start an Alteration

Zero waste.
Zero landfill.

We've also developed a zero waste manufacturing process that captures, sorts and upcycles every single gramme of offcut fabric scraps into our Zero Waste Collection – ensuring absolutely nothing goes to landfill.

Shop the Zero Waste Collection

B Corp Certified.

We are proudly B Corp and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit.

Our B Corp Journey

Award winning innovation.

The Good Design Awards are Australia’s most prestigious awards for design and innovation, so we're incredibly proud to have won Gold in the fashion impact category for our sustainable, on-demand model where nothing goes to landfill.

Our Alternative to Mass Production