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Made to measure with Magic Fit®
Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.
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Custom made to fit your 167cm body.
Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.
✅ FREE remakes
✅ FREE returns
Know what you want?
Tell us straight and we'll make it happen.
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OTHER THINGS TO NOTE
100% Certified Organic Cotton 'Light' 110 GSM
Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.
Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.
100% Certified Organic Cotton 'Everyday' 145 GSM
Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.
It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.
100% Certified Organic Cotton 'Heavy' 180 GSM
Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.
With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.
55% Hemp / 45% Organic Cotton
Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.
With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.
100% Superfine Non-Mulesed Merino Wool
Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.
The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.
Try before you buy.
We only use natural fibres and take pride in sourcing the most luxurious jersey on the planet. All our fabrics are certified and most are also knitted in Melbourne because shorter supply chains means less carbon.
Our swatch pack includes separate swatch books in all current colours across the following fabrics:
- Organic Cotton 110 gsm
- Organic Cotton 145 gsm
- Organic Cotton 180 gsm
- Hemp / Organic Cotton 210 gsm
- Superfine Merino Wool 150 gsm
Custom made for your body with Magic Fit®
Magic Fit® replaces the measuring tape with mathematics. Input your height + weight + age (+ bra for women) and our algorithm builds a 94% accurate mathemagical model of your body shape and size, which we use to create your custom-fit Tee.
Sustainably made to order with 48% less carbon.
If it's not made on-demand, it's simply not sustainable. We make only what we sell in our state-of-the-art Sydney factory that 48% LESS carbon than fast fashion equivalents – only 2.9 kg CO2e / Tee. We then go five steps further and offset every Tee to be carbon negative.
Free alterations.
Free repairs.
Magic Fit® is more accurate than a human tailor but if your Tee isn't perfect, we'll replace it within the first 30 days. Guaranteed. After that, we'll repair your Tees for nix - all you pay is shipping. Why? Because for every additional 9 months we wear the clothes we already own, we reduce their carbon footprint by ~30% according to WRAP UK. Win-Win.
Zero waste.
Zero landfill.
We've also developed a zero waste manufacturing process that captures, sorts and upcycles every single gramme of offcut fabric scraps into our Zero Waste Collection – ensuring absolutely nothing goes to landfill.
B Corp Certified.
We are proudly B Corp and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit.
Award winning innovation.
The Good Design Awards are Australia’s most prestigious awards for design and innovation, so we're incredibly proud to have won Gold in the fashion impact category for our sustainable, on-demand model where nothing goes to landfill.
