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Save $10 on your first Tee → Try Magic Fit®
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Try before you buy.
We only use natural fibres and take pride in sourcing the most luxurious jersey on the planet. All our fabrics are certified and most are also knitted in Melbourne because shorter supply chains means less carbon.
Our swatch pack includes separate swatch books in all current colours across the following fabrics:
- Organic Cotton 110 gsm
- Organic Cotton 145 gsm
- Organic Cotton 180 gsm
- Hemp / Organic Cotton 210 gsm
- Superfine Merino Wool 150 gsm
Custom made for your body with Magic Fit®
Magic Fit® replaces the measuring tape with mathematics. Input your height + weight + age (+ bra for women) and our algorithm builds a 94% accurate mathemagical model of your body shape and size, which we use to create your custom-fit Tee.

Sustainably made to order with 48% less carbon.
If it's not made on-demand, it's simply not sustainable. We make only what we sell in our state-of-the-art Sydney factory that 48% LESS carbon than fast fashion equivalents – only 2.9 kg CO2e / Tee. We then go five steps further and offset every Tee to be carbon negative.

Free alterations.
Free repairs.
Magic Fit® is more accurate than a human tailor but if your Tee isn't perfect, we'll replace it within the first 30 days. Guaranteed. After that, we'll repair your Tees for nix - all you pay is shipping. Why? Because for every additional 9 months we wear the clothes we already own, we reduce their carbon footprint by ~30% according to WRAP UK. Win-Win.
Zero waste.
Zero landfill.
We've also developed a zero waste manufacturing process that captures, sorts and upcycles every single gramme of offcut fabric scraps into our Zero Waste Collection – ensuring absolutely nothing goes to landfill.

B Corp Certified.
We are proudly B Corp and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit.

Award winning innovation.
The Good Design Awards are Australia’s most prestigious awards for design and innovation, so we're incredibly proud to have won Gold in the fashion impact category for our sustainable, on-demand model where nothing goes to landfill.