Our fabric costs are up to 39.8% higher than Feb 2021.
They say it’s best to just rip off the Band-Aid, so here goes – our prices are going up on April 5, 2022 as is the threshold on free shipping.
Not great news, and a decision not taken lightly.
Truth is that long before inflation was headline click bait, we’ve been getting squeezed on the price of raw materials. There are many reasons why cotton prices have skyrocketed, but the short story is that the cost of our lightweight 110 GSM organic cotton fabric is up 39.8% over the last 12 months. Our 145 GSM weight fabric is also up (+24.7%), as is the heavyweight 180 GSM (+31.4%).
Fabric isn’t the only component driving price, so our overall price rise will be far more modest. But everything from freight to packaging and carbon offsets are also rising dramatically.
In good news, what hasn’t changed is our unwavering commitment to making clothes that are better for you, better for makers and better for the planet at the same time.
And although we don’t do sales, this is kinda like a sale. So if you’ve been on the fence (or if you’re looking to stock up for winter) right now really is the best time to get some Magic Fit® Tees and Polos in your life.