Black Friday is the biggest sales event of the retail calendar, and last year Aussies were forecast to spend over $5.6 billion dollars that weekend on everything from clothes to cupcakes and carabiners.  But once the dust settles and the standard 30-50% of orders are returned and processed, the true cost of Black Friday finally becomes apparent where as much as 80% of clothes bought in the sales end up in landfill according to the University of Leeds. Yuk.   WE SAVED 28 POOLS WORTH OF WATER “2021 was our biggest year ever, with a total of 1.93 MILLION litres of water saved thanks to Black Fridye” - Zoltan Csaki, cofounder Citizen Wolf If you’ve been following us for any...

Black Friday represents everything that’s wrong with the fashion industry: over-consumption, exploitation, waste and greed. Black Fridye is our answer. We'll overdye black any garment from any brand so you can love your clothes longer and save the planet in the process.

Add your voice to this year's NAIDOC week theme and the rising tide fighting to protect indigenous lands, indigenous waters, indigenous sacred sites, and indigenous cultural heritage. Because as Summer May Finlay says, the fate of 3% of Australia's population rests in the hands of the other 97%.

Earth Hour demands action on climate change, but everyone turning their lights off for an hour won’t solve the climate crisis on it's own... Here's 4 things that will.

Help Team Citizen Wolf raise money to re-wild the Earth with Jimmy HalfCut through March. Every $1 donated = 1 tree planted in the Daintree Rainforest of QLD. Donate now!

Today is International Women’s Day, and in celebration of women’s social, economic, cultural and political achievements we’re sharing 5 of our favourite books by 5 incredible women who #ChooseToChallenge.

Our wallets are a powerful political tool, so we're sharing some of our fave Aussie brands who are also doing #BetterBusiness as part of B Corp month to pull the future forward that we all want to see.

These summer holidays are looking a bit different to normal, and during these unprecedented times (sorry, we had to say it!) it's never been more important to take the time to truly unwind, relax and prepare for temper expectations for the coming new year.

Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

We are finally B-Corp certified and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit together.