These summer holidays are looking a bit different to normal, and during these unprecedented times (sorry, we had to say it!) it's never been more important to take the time to truly unwind, relax and prepare for temper expectations for the coming new year.

Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

We are finally B-Corp certified and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit together.

We're hijacking Black Friday to end disposable fashion for good. Black Fridye will redye black any garment by any brand to give it a second life – offering an incredibly simple, affordable and powerful way for individuals to reduce their carbon footprint and help save the planet.

Talk is cheap but every time we open our wallets, we're voting for the kind of world we want. This is the story of how we recently changed banks thanks to a billboard, a frustrated artist and our favourite quote from one of the world's greatest Mad Men.

It’s Plastic Free July and as we try to go without, we’re reminded just how ubiquitous our petrol-based polymer 'friend' really is... which is why we're thrilled to partner with ReCo and help tackle single-use plastic in the laundry and kitchen.

We offer free repairs for life because we believe value is a function of usage measured in years not wash cycles. Our accountant hates it, but it's the right thing to do for the planet and for you.

We're absolutely thrilled to reaffirm our commitment to manufacturing locally in Australia in the most responsible way known to mankind so that you can shop guilt-free.

Hot on the heels of opting-in to the Modern Slavery Act last week, we were interviewed by SBS World News about how we’re cleaning up the industry by radically shortening our supply chain. Watch the full segment here.

It’s convenient to think slavery died with America’s 13th Amendment, but that’s simply not true. There are an estimated 40 million people in slavery today, with two-thirds in the Asia Pacific region and 15,000 right here in Australia. Which is why we're committed to a transparent supply chain and a slavery free world.