Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Howlin' — ethos

Black Fridye Impact Report 2021

Black Friday is the biggest sales event of the retail calendar, and last year Aussies were forecast to spend over $5.6 billion dollars that weekend on everything from clothes to cupcakes and carabiners.  But once the dust settles and the standard 30-50% of orders are returned and processed, the true cost of Black Friday finally becomes apparent where as much as 80% of clothes bought in the sales end up in landfill according to the University of Leeds. Yuk.   WE SAVED 28 POOLS WORTH OF WATER “2021 was our biggest year ever, with a total of 1.93 MILLION litres of water saved thanks to Black Fridye” - Zoltan Csaki, cofounder Citizen Wolf If you’ve been following us for any...

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Black Fridye Is The Only Sale That Doesn’t Cost The Earth

Black Friday represents everything that’s wrong with the fashion industry: over-consumption, exploitation, waste and greed. Black Fridye is our answer. We'll overdye black any garment from any brand so you can love your clothes longer and save the planet in the process.

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NAIDOC Week 2021: Heal Country!

Add your voice to this year's NAIDOC week theme and the rising tide fighting to protect indigenous lands, indigenous waters, indigenous sacred sites, and indigenous cultural heritage. Because as Summer May Finlay says, the fate of 3% of Australia's population rests in the hands of the other 97%.

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4 things to switch beyond your lights for Earth Hour

Earth Hour demands action on climate change, but everyone turning their lights off for an hour won’t solve the climate crisis on it's own... Here's 4 things that will.

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Help us plant trees with Jimmy HalfCut

Help Team Citizen Wolf raise money to re-wild the Earth with Jimmy HalfCut through March. Every $1 donated = 1 tree planted in the Daintree Rainforest of QLD. Donate now!

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Celebrating International Women's Day: 5 Books by Women Changing the World

Today is International Women’s Day, and in celebration of women’s social, economic, cultural and political achievements we’re sharing 5 of our favourite books by 5 incredible women who #ChooseToChallenge.

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B Corp Month makes voting with your wallet easy

Our wallets are a powerful political tool, so we're sharing some of our fave Aussie brands who are also doing #BetterBusiness as part of B Corp month to pull the future forward that we all want to see.

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5 things to do instead of scrolling the sales...

These summer holidays are looking a bit different to normal, and during these unprecedented times (sorry, we had to say it!) it's never been more important to take the time to truly unwind, relax and prepare for temper expectations for the coming new year.

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We don't do sales.

Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

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Proudly B Corp Certified

We are finally B-Corp certified and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit together.

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