To 'greenwash' is to purposefully mislead consumers into thinking your brand and product is better for the planet than it really is. It can be pretty hard to figure out what is and isn't greenwashing, so here at Citizen Wolf we've compiled this list of 'good' things commonly used to mislead you by other brands.

Thinking about developing a signature style that revolves around a personal uniform? You're not alone! Lots of successful, creative people have done just that. After all, when you've got a multi-zillion dollar corporation to run, songs to write, and things to create, who has time to stand in front of a packed closet wondering what to wear in the morning? There are plenty of style icons to look up to when it comes to developing the perfect uniform. That's not to say you should copy any of the looks suggested below. Instead, get inspired by the panache and total confidence of the great minds here — and then get cracking on your own superhero uniform (capes not required).   Mark Zuckerberg...

Do you want to look like everyone else? OK, dumb question. Of course you don't! You're a stand-out personality, and your clothing should reflect that. And believe it or not, the best way to do that is to edit, not add. We've run down the practical benefits of downsizing your wardrobe, but today is all about aesthetics. Minimising your wardrobe is easy, but you don't want to minimise your style. Instead, careful selection of a few stand-out items will help you create a signature look that will get you noticed.   Make a Statement Without Saying a Word For better or worse, your clothes make a strong first impression. So what is it you want to say? You can design...

Minimalism is having a moment. Whether it's Marie Kondo teaching the world to keep only the things that "spark joy" in their lives or Twilight star Robert Pattinson's devotion to a nearly empty closet, ditching your extraneous stuff has never been cooler. In our last post we talked about how living like a superhero requires a uniform. If you're ready to make the leap into sartorial greatness in a single bound, today's post is for you. Before you can embrace the art of your personal uniform though, you'll have to declutter your old one. A word of warning: it requires a pretty ruthless sense of who you are as a person and the image you want to project to the...

Quick: Make a list of the top five most important things in your life. No pencil required — you can do this in your head. Your list is totally personal and unique to you, but we probably share some of the same broad strokes. Family? Check. Friends? Of course. Perhaps your work or a passion project or ultra-cool hobby rounds out your list. You know what almost never makes anyone's list? Clothes.