Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin' — Advice

Greenwashing 101: How To Spot Fake News

To 'greenwash' is to purposefully mislead consumers into thinking your brand and product is better for the planet than it really is. It can be pretty hard to figure out what is and isn't greenwashing, so here at Citizen Wolf we've compiled this list of 'good' things commonly used to mislead you by other brands.

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Personal uniforms of the rich and famous.

Thinking about developing a signature style that revolves around a personal uniform? You're not alone! Lots of successful, creative people have done just that. After all, when you've got a multi-zillion dollar corporation to run, songs to write, and things to create, who has time to stand in front of a packed closet wondering what to wear in the morning? There are plenty of style icons to look up to when it comes to developing the perfect uniform. That's not to say you should copy any of the looks suggested below. Instead, get inspired by the panache and total confidence of the great minds here — and then get cracking on your own superhero uniform (capes not required).   Mark Zuckerberg...

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How to create your signature look.

Do you want to look like everyone else? OK, dumb question. Of course you don't! You're a stand-out personality, and your clothing should reflect that. And believe it or not, the best way to do that is to edit, not add. We've run down the practical benefits of downsizing your wardrobe, but today is all about aesthetics. Minimising your wardrobe is easy, but you don't want to minimise your style. Instead, careful selection of a few stand-out items will help you create a signature look that will get you noticed.   Make a Statement Without Saying a Word For better or worse, your clothes make a strong first impression. So what is it you want to say? You can design...

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Declutter your wardrobe, change your life.

Minimalism is having a moment. Whether it's Marie Kondo teaching the world to keep only the things that "spark joy" in their lives or Twilight star Robert Pattinson's devotion to a nearly empty closet, ditching your extraneous stuff has never been cooler. In our last post we talked about how living like a superhero requires a uniform. If you're ready to make the leap into sartorial greatness in a single bound, today's post is for you. Before you can embrace the art of your personal uniform though, you'll have to declutter your old one. A word of warning: it requires a pretty ruthless sense of who you are as a person and the image you want to project to the...

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Why you need a personal uniform.

Quick: Make a list of the top five most important things in your life. No pencil required — you can do this in your head. Your list is totally personal and unique to you, but we probably share some of the same broad strokes. Family? Check. Friends? Of course. Perhaps your work or a passion project or ultra-cool hobby rounds out your list. You know what almost never makes anyone's list? Clothes.

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